Trending Auto Retail News
Hard Facts: How to Improve the Customer Experience [VIDEO]
Is your business tangible? We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making
Putting Some Fun into the Service Customer Experience
Sitting in the service department waiting room staring at the clock waiting for your vehicle to be repaired isn’t the most fun thing in the universe. It’s not quite like going to the dentist
What’s Holding You Back from Using Video in Your Dealership?
I have been in the Lot Services space since 2004, shooting photos and managing inventory for auto dealers. For the last several years we have been working on a video solution for that space
Content Fueled by Social
Mostly everyone who is reading this right now has probably heard of the saying, “If you build it they will come.” This saying may be true with a fictional baseball field, but is not true with content creation
Drive Profit to Your Service Drive with Personalized Multi-Point Inspection Videos
“A confused mind says no,” especially when it comes to customers who do not understand the work on a vehicle that your service advisor is recommending. If customers don’t understand
How Dealerships Can Maximize Their Marketing Budget Returns
As we move into the second quarter of the year, now is a good time for dealers to assess their marketing strategies to see if they’re maximizing their marketing efforts.
Autodisrupter Episode 23 [EXCLUSIVE VIDEO]
On this episode we are discussing hard work and the process of taking it to the next level.
4 Steps to Elevating Your Dealership’s Online Reputation
How critical are online reviews to your business? Maybe more critical than you think. About 91 percent of auto shoppers read online reviews before deciding which dealerships to shop.
The Automotive App Store
It’s no secret that when it comes to solving any problem at hand, there is strength in numbers, power in unity, success in simplicity, and impact in collaboration. Like any successful relationship
Seven Important Video Marketing Statistics
While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where you should direct your efforts in order to be the most effective and maximize ROI.
Unconventional Idea [VIDEO]
myKaarma CEO/Chairman Ujj Nath shares an unconventional idea on how to increase customer pay ROs in your service drive.
The Customer Experience That Wasn’t
Customer experience has become an industry “buzz term” of late when talking about customer acquisition and building loyalty. Most of the time, the focus is on the small things that turn a customer off
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