Trending Auto Retail News
Are Your Salespeople Cherry-Picking Your Phone-Ups?
Let’s talk about what happens at most dealerships when a sales call comes in. Typically, the switchboard operator will just page the call to available sales, “pick up line whatever it is.”
A Simple Way to Test CRM Sourcing by your Salespeople
When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system
Five Critical Micro-Moments for a Successful Video Marketing Strategy
In a recent study titled “Winning the Moments Before Your Dealership,” Google outlined five critical moments buyers encounter on their online journey to your dealership. For any marketing strategy
![Think Tank Tuesday : You’ve Been Focusing on the Wrong Analytics! [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/03/thinktanktues-header-032817-400x250.png)
Think Tank Tuesday : You’ve Been Focusing on the Wrong Analytics! [VIDEO]
So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there’s one
Jumpstart Automotive Media Unveils Its 2016 – 2017 Insights Book; A Collection Of Consumer Insights Illustrating Today’s Auto Shopping Paths
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its seventh annual Insights Book. This yearlong analysis looks at shopping
Mighty Auto Parts Launches Spring Consumer Rebate Promotion
Mighty Distributing System of America, a leader in automotive aftermarket products and services, announces its Spring 2017 Consumer Rebate Promotion. Available April 1 through May 31, 2017
How One Dealer’s Gumbo Attracted His Community
A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion
How To Size Up The Automotive Market And Write Effective Job Descriptions
Whether your dealership is growing or looking to combat turnover, it’s important to take a strategic look at the automotive talent pool. Specifically, consider opening your search beyond applicants
Support Your Dealership Community and They Will Support You!
Do you love your community? Have you ever wondered how you can promote your dealership and at the same time give back to your community? Well, it is not too late to start thinking
Proper Choice of Communication: The Key to Customer Satisfaction
According to a recent article in AutoRemarketing, a study by J.D. Power found that customers are overwhelmingly more loyal,
![Hard Facts: Tips To Capitalize On Your Blog [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/03/hardfacts-header-031717-400x250.png)
Hard Facts: Tips To Capitalize On Your Blog [VIDEO]
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly
Should You DIY or Outsource Your Video Marketing?
So you’ve decided it’s time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market
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