Trending Auto Retail News
ELEAD1ONE Inbound Call Center Delivers 70 Percent Service Appointment Set Rate for Gettel Automotive Group
Customer Experience Improvement Drives 15 Percent Increase in Fixed Ops Atlanta, GA – October 23, 2017 - ELEAD1ONE announced today that its inbound call center service delivers a 70 percent appointment set rate for Florida-based Gettel Automotive Group. Of an average...
HOW TO SELL CARS IN 1939 – Uncovered Documents Reveal Not Much Has Changed…
Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II? I know what you’re thinking. This is either a huge stretch or some sort of joke. However, recently...
“Talking” to Millennials: How to Speak Their Language
I was recently asked my thoughts about reaching the Millennial audience differently. Anyone with teenagers, like myself, does not need data to know that we are more likely to find them on Snapchat than reading a newspaper. But it is far too easy to say that digital...
vAuto Founder Dale Pollak Publishes Fourth Book For Retail Automotive
“Like I See It” Achieves Best-Seller Status In Advance Of Official Release OAKBROOK TERRACE, IL (Oct. 17, 2017) –vAuto founder Dale Pollak hadn’t planned on writing a fourth book. But circumstances in the retail automotive industry changed his thinking. “Our industry...
5 Ways to Use Inventory Tracking Beyond Sales
We all know inventory tracking works really well during the sales process. A customer comes up, the dealer salesperson talks to them about their wants and needs to help them figure out what kind of vehicle they want, and then he or she finds the vehicle. In the past,...
Managing Multiple Franchises
Anyone who has ever put together a jigsaw puzzle understands the straightforward, yet far from simple premise of taking multiple, seemingly dissimilar parts and forming them into one cohesive whole. Add more pieces to the mix and the puzzle automatically becomes more...
The Future Evolution and Direction of the Wholesale Vehicle Remarketing Industry
Driven by digitalization, customer expectations for frictionless and fast experiences are being set by small, everyday interactions with companies like Skype, Google, and Amazon. The ease with which you can connect with family and friends across the globe, pause and...
The Dominance of Video Marketing for Business
As video continues its quick rise it has become the most engaged with and preferred type of content for consumers. Marketers have taken notice and are quickly pivoting their content efforts accordingly. A new study by Magisto reports that video marketing has already...
Identifying Inefficiencies in F&I
Josh Blick shares the importance of identifying inefficiencies in F&I in this short video blog.
Internal Controls Dealerships Should Have – But May Not Have Thought About
Dealership organizations do not typically think about identifying and testing internal controls. With the volume of transactions in a dealership organization, strong internal controls are a must to reduce vulnerabilit Dealership organizations are processing more...
Infutor Introduces Auto In-Market Audience Solution
Auto In-Market Leverages Consumer Identities, Intelligence and Predictive Analytics to Help Omnichannel Marketers Target High Propensity Auto Shoppers Oakbrook Terrace, Ill., October 25, 2017 – To help auto marketers improve omnichannel targeting and drive more...
Top Three KPIs to Measure Local SEO Success
The top-ranking factors for successful SEO is old news. We get that content is king, that our pages should be filled with high-quality content and be helpful and informative, and we know that backlinks have a huge impact on rank. But once you’ve got your Local SEO...
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