Trending Auto Retail News
BLACK BOOK USED VEHICLE RETENTION INDEX FALLS IN JANUARY LED BY DECLINES IN NEAR LUXURY CARS
Index Could Be Stable The Next Few Months Due To Spring Selling Season LAWRENCEVILLE, GA (February 5, 2018) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used...
DealerFenix Introduces a Reporting, Workflow and Activity Solution for Auto Dealers
Innovative system designed to improve process adherence and consistency, eliminate repetitive tasks and automate activities to keep projects moving Albany, NY—Feb 5, 2018—DealerFenix today introduced an innovative reporting, workflow and activity solution for auto...
Witt’s Wise Words: The Interview Process
A major issue with many job interviews these days is the interviewer is doing too much of the talking. Bill Wittenmyer, ELEAD1ONE Partner, explains why the interviewee should do most of the talking and why consistency from the interviewer matters.
Q&A with a BDC Expert
Given our post-peak sales in 2017, and 2018 showing no signs of an upward swing, generating quality leads has become more critical than ever for the health and profitability of the dealership. We spoke with BDC Builder founder Sara Shabana to talk about some of the...
Don’t Put Your Newspaper Ad on TV
“Over the next three years, the biggest trend in our products will be the growth of video.” -Mark Zuckerberg If you’ve heard the news, many are proclaiming that Facebook is now even more pay-to-play than it already was. What do I mean? At one point, Facebook was raw...
Freebie Friday: It’s Not What You Say, It’s How You Say It!
In this Freebie Friday quick-tip ELEAD1ONE partner and Automotive Sales expert, Bill Wittenmyer discusses the importance of body language in our interactions. When it comes to car sales especially - it's not what you say, but how you say it.
Data & Expert Resources for Super Bowl Automotive Advertising Effectiveness
The world of automotive is again expected to play a significant role in this year's Super Bowl. Please note that Jumpstart Automotive media will again be analyzing share of shopper interest for automotive brands that are advertising during the game. Jumpstart will...
Is Your Dealership Site Too Slow for Google’s New Mobile Speed Update?
Everyone knows that that page load speed on your website is important, especially when studies show that 40% of visitors will leave a page that takes more than 3 seconds to load. Since we’re now living in the age of mobile, when customers want answers at the tips of...
THE AUTOMOTIVE PARADIGM SHIFT: Is It Time for Science to Take the Wheel?
In baseball, one slight alteration in the way a hitter approaches the ball can be the difference between strike one and a home run. If a batter’s swing is off by only a few millimeters, or even just a fraction of a millimeter, this makes all the difference in how...
7 Essential Tips to Create a Successful Email Marketing Campaign for Your Car Dealership
As the owner or marketing manager for a car dealership, have you ever wondered how you could effectively implement email marketing into your current strategy? Typically, car dealerships like to advertise in the local area, putting traditional forms of advertising in...
Facebook Controls Attention. That’s Why Auto Dealers Need to use Facebook Marketplace. Now, You Can with Marketplace Ads.
The average American is on Facebook and its related apps almost an hour a day. With a hold on our attention, it is the perfect place to help people do what they want to do, whether it's watching TV (Facebook Watch), chatting with friends (Facebook Messenger), or even...
ADESA Launches First-of-Its-Kind Customer Rewards Program
CARMEL, Ind. – January 31, 2018 – ADESA, a business unit of KAR Auction Services, Inc. (NYSE: KAR), launches its industry-leading rewards program. ADESA Rewards allows customers to earn points when they purchase qualifying vehicles and specialty units at ADESA U.S....
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