Trending Auto Retail News
Managing Increased Telephone Traffic in a Digital World: Understanding the Totally New Experience the Caller Demands
It may seem surprising with all the methods of communication available, but the most frequent and meaningful interaction with your prospects and active customers is still a phone call. Yet, it remains an experience most customers rate as poor. The great news is that...
How Digital Retailing Will Change Staff Responsibilities
Is your dealership planning to implement a digital retailing solution this year? If so, you’re not alone. According to a 2017 study by Root & Associates and CDK Global, more than half of dealership management has expressed interest in a digital retailing solution...
FrogData Hires Dealertrack Alum Paul Arenson as Senior Sales Consultant
Company continues rapid expansion with the hiring of Arenson in senior sales role. LONG BEACH, CA.—(March 1, 2018) – FrogData continues its rapid expansion with the hiring of Paul Arenson as Senior Sales Consultant. Arenson comes to FrogData with more than two...
APCO Adds Anne Bélec to Board of Directors
Norcross, GA, Mar 01, 2018 (GLOBE NEWSWIRE) - APCO Holdings Inc., an innovative dealer solutions provider and administrator of vehicle service contracts sold by franchised and independent auto dealers throughout the U.S., announced the addition of Anne Bélec to its...
Dealer-FX and OpenEdge Release EasyPay, the Convenient Mobile Solution for Frictionless Service Payments
Allows Customers to Review and Pay Invoices From Any Mobile Device or Desktop Toronto and Detroit, February 28, 2018 – Dealer-FX, the leading customer experience management provider for automotive OEMs and their retailers, and payments technology developer, OpenEdge,...
Dealership Safety Concerns Aren’t Only About Recalls
Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem as if you’re living in a real-life version of the classic video game “Frogger,” continuously ducking, dodging and weaving your way through the dealership -- just as...
Online/Social Strategy for Car Dealerships: Stay Agile, Watch for Trends, and Be Cost-Effective
Depending on the size of your dealership, whether you’re a franchisee or independent, you may or may not have staff dedicated to social media and or Google AdWords. Much of what you do on social media is based on who you’re targeting. Facebook, the invasive social...
3 Tips to Up Your Video Marketing Game
Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level. To quickly review, the fundamental basic blocks of a video marketing strategy include: Content. Start...
Spring Time Auction Sales Performing Well
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows...
Darwin Online Launches Exclusive Accessories Functionality with RevolutionParts
New Feature Empowers Auto Dealers to Capture their Share of Multi-Billion Dollar Ecommerce Auto Parts Sales Iselin, NJ, February 27, 2018 -- Darwin Automotive, a leading F&I software provider for the automotive industry, today announced it has developed an...
There’s a War Going On: Is Your Digital Marketing in Danger?
In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s useless. Tracking, perhaps not quite so simple, is a cookie placed on the online shopper’s...
Wowing the Customer: Actions Speak Louder than Words
Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand advocate....
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