Trending Auto Retail News
2018 TCPA Texting Rules Every Car Dealership Should Know
Today’s reality regarding real time communication is proven in the data. On average, smart phone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt, younger users skew the data, but even people aged 55 to 64 text on...
You Think Your Customers are Happy? Do This & Watch How Fast That Changes!
Manufacturers hold dealerships accountable for customer satisfaction and the overall experience in both sales and service through surveys. Dealerships that fall behind the acceptable OEM standards can easily suffer consequences that reduce revenue and marketing...
How Subtlety in Content Leads to Marketing Success
These days, consumers are no longer willing to engage with in-your-face marketing tactics and quality content is king. Simply put, there are too many marketing messages, consumers have grown tired of them and simply tune them out. As a business you still need to get...
5 Strategies to Increase Auto Group Market Values
Industry consolidation is a trend that will remain strong for some time to come. I get a lot of calls from investors, and one of their most frequent questions is about market capitalization; specifically, why market cap values for large, public auto groups are low...
6 Content Marketing Strategies You Should Be Thinking About
Marketing cars has never been an easy business. Besides being one of the biggest purchases a consumer will ever make, there are so many brands, models, garages and dealerships out there; it’s safe to say that the marketplace is fierce. However, it’s not impossible to...
RevolutionParts Empowers New Car Dealerships to Sell $500 Million in Parts & Accessories Sales Online
PHOENIX, AZ, February 5, 2018 — RevolutionParts, the fastest growing automotive parts eCommerce solution for dealerships, ended 2017 strong with yet another industry milestone: $500 million total sales processed through the platform. Since 2013, RevolutionParts has...
Introducing L2TMedia’s new Marketing Performance Dashboard
Chicago, IL— Jan 24, 2018 — L2TMedia, a leading provider of digital advertising solutions to auto dealerships nationwide, today launched its NEW marketing performance dashboard and reporting application. The dashboard summarizes real-time campaign performance data,...
Pearl Launches Mobile Rapid Proactive Messaging Platform for Auto Dealers
The first mobile response system that allows sales associates to connect and communicate directly with interested customers from their mobile phones DALLAS, TX, February 7, 2018 — Pearl Technology Holdings, LLC, (Pearl) (www.pearlsolutions.com) today announced the...
Best Week YTD For Car Segments in Value Retention
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows some...
Recalls can be Opportunities to Demonstrate your Full Value
Recall notices are not, for most dealers, the first place they think of when it comes to generating revenue. Yet, how a dealership responds to recalls can create a distinct opportunity: an opportunity to demonstrate a customer-first attitude and the full value of your...
Kia, Lexus, and Jeep See Highest Traffic Lifts During Super Bowl LII
San Francisco, CA—February 6, 2018 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its annual Super Bowl report, which reveals the auto brands that drove the greatest traffic increases across its portfolio of...
Creating Brand Advocates Is Not as Hard as You Think
As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their...
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