Trending Auto Retail News
Hard Facts: 3 Ways to Leverage Facebook Targeting Changes. How to Avoid Being Screwed By Facebook!
Facebook is responding to the backlash concerning their privacy policies by making life for marketers as difficult as possible. But, fear not! In this industry, we're far from new to updates like this-- but it's always a little unnerving. That's why I'm sharing 3...
Yield Management: What We Can Learn From Airlines
If you have flown recently there are two inescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently. This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come...
“Why status-quo” is a mindset that will Kill your Dealership
If you’ve been in the retail automotive industry for any length of time, you’ve seen how inaction is thought to be the best course of action. With today's evolving retail world where consumer’s can order oil and battery changes on Amazon, I’m sure there are many more...
Are You Setting Up Your Marketing Team for Failure?
Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing...
Jumpstart Automotive Media Releases Its 2017 – 2018 Insights Book
Jumpstart’s Eighth Annual Insights Book Highlights Where Automotive Shopping Preferences Have Changed And What’s In Store For The Year Ahead San Francisco, CA—April 9, 2018 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today...
Witt’s Wise Words: Authentic Sales
In this week’s Witt’s Wise Words, ELEAD1ONE Partner Bill Wittenmyer gives multiple tips on how you can deliver that authentic sales experience.
Automotive Industry Ranks Second in MBLM’s Brand Intimacy 2018 Report
BMW Tops Industry Followed By Jeep® Brand and Toyota NEW YORK — March 29, 2018 — The automotive industry ranked second out of the 15 studied in MBLM’s Brand Intimacy 2018 Report, which is the largest study of brands based on emotions. The industry was dethroned for...
UnityWorks Named By Volkswagen as Certified Dealer Digital Provider
MINNEAPOLIS (PRWEB) APRIL 06, 2018 UnityWorks, the industry leader in micro-targeted video campaigns for automotive dealers, today announced it has been named as a certified video advertising provider for the Volkswagen Dealer Digital Program. As part of the...
Think Tank: Still Not Getting Social? WATCH THIS
While the possibilities available with paid social advertising may seem obvious to you, they're not to most! I get calls regularly from people asking how to advertise better & when I ask them what their Facebook strategy looks like, I get responses like "I don't...
Your Website is Only Built for 30% of Your Buyers: Maximize Mobile Traffic & Convert More Leads!
I probably don’t need to tell you that lead forms are prevalent in today’s automotive digital retail space. Visit the website of almost any dealership in the country, and odds are you’ll be asked to complete and submit some variation of a lead form. Hell, your own...
Freebie Friday: Good vs Lucky
You’ve probably heard many people say they’d rather be lucky than good, but not ELEAD1ONE Partner Bill Wittenmyer, who says he’d rather be the opposite. In this #FreebieFriday Bill explains why being so good you don’t have to worry about luck is more important.
NADA Show 2019 Issues Call for Workshop Proposals
TYSONS, Va. (April 4, 2018) – Planning is already underway for National Automobile Dealers Association (NADA) Show 2019, which will be held in San Francisco from January 24-27. The educational workshop offerings are one of the top reasons why new-car dealers and their...
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