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Trending Auto Retail News

A Dealer’s Guide to Information Security

A Dealer’s Guide to Information Security

Auto dealerships are often under the misconception that they are too small to be targeted in a data breach, but the reality is dealerships – of every size – house highly sensitive confidential information from drivers’ licenses to insurance documents to payment...

Dealers Challenged with Google’s “Questions & Answers”

Dealers Challenged with Google’s “Questions & Answers”

While setting up some new dealer marketing audits, I noticed a growing trend that will only become a bigger challenge for dealers.  Introduced in August of 2017, Google’s “Questions & Answers” can be a helpful opportunity for dealers, but in many cases ends up...

The Magic Formula for Success

The Magic Formula for Success

Did you know that the self-improvement industry in the U.S. is a $10 billion market? That means there are a lot of people out there who are not achieving their goals. Of course, there are also dozens, if not hundreds of self-help gurus taking advantage of this...

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