Trending Auto Retail News
Email Marketing Remains a Powerful Tool-Here’s Why
Marketing is constantly evolving to fit what companies need, what catches the attention of customers, and what the latest technology is capable of – all of which are ever-changing. With the surge of newer and shinier ways to attract business across a variety of...
How The Renewed Ford Ranger Pickup is Impacting Shopper Interest
Ford announced at the NAIAS in January that the Ranger pickup would return to the U.S. market, and shopper interest in the nostalgic pickup has been picking up, according to shopper interest data from Jumpstart Automotive Media. According to Jumpstart: Trucks saw the...
DEALERDNA® LATEST ELITE DIGITAL MARKETER TO BECOME FCA CERTIFIED
Somers, NY (May 1, 2018) – DealerDNA, a leading provider of real-time, automated digital marketing solutions for the automotive retail industry, today announced its special designation as a Fiat Chrysler Automobiles (FCA) certified provider. The elite designation...
BLACK BOOK USED VEHICLE RETENTION INDEX UNCHANGED FROM LAST MONTH
Strength of Spring Has the Index Declining in Just One of Last Four Months LAWRENCEVILLE, GA (May 1, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle...
![How Dealers Can Build Customer Loyalty [On and Off the Lot]](https://digitaldealer.com/wp-content/uploads/2018/04/AdobeStock_81602587-400x250.jpeg)
How Dealers Can Build Customer Loyalty [On and Off the Lot]
Building brand loyalty is an ongoing struggle for auto dealers. Once a customer drives off the lot in their new car, getting them to come back for regular service and maintenance (much less their next vehicle purchase) is tricky, to say the least. While manufacturer...
Client Command Named Atlanta Pacesetter, Adding to Growing List of Industry Accolades
Cumming, GA (April 30, 2018) – Client Command has been named a 2018 Pacesetter by Atlanta Business Chronicle. This exclusive annual list of Atlanta’s fastest-growing companies represents the most comprehensive look at private business growth within the Atlanta metro...
BLACK BOOK LAUNCHES BLACK BOOK CHERRY, AN INTELLIGENT INVENTORY RECOMMENDATION SOLUTION
LAWRENCEVILLE, GA (April 30, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today a new inventory recommendation solution named Black Book Cherry. Available on desktop or...
Leasing, a Great Opportunity for More Transparency
As the cost of vehicles goes up, leasing is making a strong rebound in the market. OEM and dealer advertising are putting a strong focus on their lease programs. And with extra money in their pockets (tax breaks, increased salaries, etc.) consumers are looking to...
Hard Facts: Knowing When To Hire Employees I Advice for ENTREPRENEURS!
Are you a solo-preneur or working with a small team and aren't sure if you can handle expanding your staff, or if you really need to yet? Then this week's Hard Facts is for YOU! It can be difficult to determine when you need help- and what kind of help you need- when...
Unconscious Bias Doesn’t Just Happen at Coffee Shops: 5 Steps to Being Proactive and Increasing Your Bottom Line
Unconscious behaviors of your front and back end teams can be tricky and difficult to recognize, but they can make all the difference between a successful transaction and one that fails. Taking the intentional steps to realizing unconscious bias when it comes to women...
Effective Public Relations Begins with Humans
The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities. Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must...
Is $7.5 Million Worth a Process Change?
Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented? Well, failing to document those...
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