Trending Auto Retail News
Are You Lonely in Your Communication with Customers?
Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate via sub-sonic vocal sounds. Most whales communicate in the 15-25 hertz (Hz) range. Whales, for the most part, can communicate...
How to Humanize Your Dealership with Video
The automotive industry spends more on video to build our brands than any other industry except travel – even more than media and entertainment.[i] The heavy spend, though, makes it harder for a dealership to set itself apart amid a sea of video content. Here’s one...
PAR North America Honors Partner Recovery Agents
Raises $40,000 for Recovery Agents Benefit Fund CARMEL, Ind. – August 15, 2018 – PAR North America, a business unit of KAR Auction Services, Inc. (NYSE: KAR), global technology and solutions company powering the world’s most trusted vehicle marketplaces, announces...
Welcome to the El Patronn Show
The face of Brooklyn Mitsubishi, the top-selling Mitsubishi dealership in the Northeast, is an outgoing and kinetic man who goes by the name El Patronn. El Patronn is the managing partner/general manager of the 20-year-old business. And he is a force of nature on...
Think Tank: The Power Of Pre-Roll & How To Avoid Failing At It
As always, thanks for watching! I hope my content is keeping you entertained. Did you know I post EVERY week? Be sure to subscribe and keep checking in to stay up to date on my latest videos! By the way, if you’re wishing I’d cover a certain topic- just tell me! I’d...
I Do My Best Poof Reading After I Hit Send
We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to correct. Well,...
IHEARTMEDIA PARTNERS WITH AUTOFLYTE TO LAUNCH EXCLUSIVE DAILY AUTOMOTIVE SALES INSIGHTS TOOL – AUTOFLYTE EDGE
Revolutionary Data-Driven Analysis Tool Utilizes Daily Sales and Market Share Data to Optimize Advertising Campaigns for Auto Dealers NEW YORK – AUG.14, 2018 – iHeartMedia and AUTOFLYTE announced today the launch of AUTOFLYTE EDGE a new powerful automotive insights...
Is Lack of Transparency Killing Your Lead Volume?
Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal – conversion. Does your...
Swapalease.com Announces The Top Vehicles for Football Tailgate Season
Swapalease.com Analyzed The Most Comfortable and Practical Vehicles for Football Season Cincinnati, OH (August 13, ,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “top vehicles for tailgate season” based on an...
The 3 Essential Traits of High-Profit F&I Managers
F&I managers have a very complex role to play. From selling F&I products to negotiating with lenders, to leading salespeople, to managing compliance; F&I managers can singlehandedly influence the bottom line by millions of dollars. So it’s no surprise that...
The CRM of Tomorrow, Today
When I started in the car business 18 years ago, my CRM was a sharpie marker, and a big binder of handwritten guest sheets. We had a couple of excel documents that we printed out and we color coded appointment shows, no shows, sales and dead deals. A few years later...
14 Ways to Recruit Technicians: Finding a Needle in the Haystack
The government statistics forecasting automotive and truck technician current and future needs is impressive. But, tech school enrollment is down, as well as the number of schools (particularly high schools) where a student can get a valuable dose of vehicle care. ...
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