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Trending Auto Retail News

How to Boost Your Recall Completion Rate

How to Boost Your Recall Completion Rate

Today one of five vehicles on the road are under recall. This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue. Recalls represent a significant revenue opportunity for...

Hello, Is It Me You’re Looking For?

Hello, Is It Me You’re Looking For?

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers The customer experience is key to building customer loyalty, increasing...

Cox Automotive Solutions Lab opens at Northwood University

Cox Automotive Solutions Lab opens at Northwood University

The Cox Automotive Solutions Lab at Northwood University in Midland, Mich. officially opened with a ribbon-cutting ceremony on August 29. The Cox Automotive Solutions Lab provides hands-on, experiential learning opportunities that are a cornerstone of Northwood...

Can You Sell Cars on Facebook Marketplace?

Can You Sell Cars on Facebook Marketplace?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to...

HGREG.COM WELCOMES FIRST CUSTOMERS TO FLAGSHIP ORLANDO DEALERSHIP

HGREG.COM WELCOMES FIRST CUSTOMERS TO FLAGSHIP ORLANDO DEALERSHIP

ORLANDO, Fla., September 19, 2018 – HGreg.com, one of the fastest growing automotive groups in North America, opened the doors today to its flagship new dealership in Orlando, Florida. Spread over 15.55 acres, including a 16,000 square foot office and large service...

Think Tank: Humanizing Your Marketing with Video

Think Tank: Humanizing Your Marketing with Video

Your marketing is what's meant to drive leads to your door, but that doesn't mean every aspect of your marketing needs to include a pitch or sale of some sort. Sometimes— humanizing yourself or your brand is EXACTLY what your campaigns need. Not all of your content...

Is the Pre-Qualification Game Losing You Sales?

Is the Pre-Qualification Game Losing You Sales?

The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to follow up with those leads with a “buy or die” mentality. I can guarantee you that whoever is...

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