Trending Auto Retail News
Spireon Launches GoldStar Connect for BHPH Dealers and Lenders
Feature-rich mobile app creates new mobile connections for the vehicle finance industry and extends the value of GPS to consumers IRVINE, Calif., Oct. 9, 2018—Spireon Inc., the vehicle intelligence company, introduces GoldStar Connect, a full-featured connected car...
Vero, LLC Launches New Service Retention and F&I Remarketing Technology
SCOTTSDALE, AZ, October 9, 2018 – Vero, LLC, a subsidiary of CU Direct Corporation, announced today the market release of Maintain® mobile application and Key ID™, a new push-marketing mobile technology which enables auto retailers to retain service customers,...
Crown Automotive Group & Rays Baseball Foundation Present $7,500 Strikeout Challenge Check to Starting Right, Now
Crown Automotive Group partnered with the Rays Baseball Foundation for the "Strikeout Challenge" to end teen homelessness by matching Chris Archer for every strikeout recorded by the Tampa Bay Rays in 26 selected games throughout the season, bringing the total to $50...
Witt’s Wise Words: Is Your Forecasting Realistic?
ELEAD1ONE Partner Bill Wittenmyer shares why forecasting sales in dealerships needs to be more based on history than on a sales meeting.
Hard Facts: How to Qualify Leads & Increase Sales
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
People And Google Prefer Video More Than Anything…
I hope I have gotten your attention with the title of this article! I have been immersed in video specifically for car dealerships and automotive sales professionals for over 13 years now. (I wrote my first article on video SEO 12 years ago in Dealer Magazine in...
Are You Prepared for Higher Rates?
The most under-reported story of our industry today is that of rising interest rates. Given all of the headlines surrounding tariffs and trade wars, politics and a booming economy, the topic of interest rates in our very rate-sensitive industry is not getting...
5 Ways to Optimize Your Dealership Website for Service Customers
Service, parts, and repairs account for nearly half of dealership revenue1, yet only about 30% of service visits happen at a dealership.2 Why? People often believe they’ll be overcharged, or the dealership is farther away than their local mechanic, or they think the...
Do You Give a Care?
It is natural for people to insure their own survival. Our instincts keep us safe. The traditional sales environment encourages professionals to prioritize oneself. The dominant messages that the sales or service professional at the dealership hear are, “Be the top...
Study: Social Marketers Missing the Mark on Consumer Content Preferences
There is a significant chasm between what marketers post on social media and what consumers want to see brands post, according to recent research from Sprout Social. One of the main elements of social media (and running a successful store) is to know what your...
Branding Secrets of ‘My Pal Sal’
As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York City, Patsy’s on West 56th St. It happens to have been the favorite restaurant of the late, great Frank Sinatra who was one of...
The Reality Of An Uncontrolled Service Reception Process
So, I'm asked to work with a caring and aggressive client suffering a service process failure rate the original New York Mets would have been proud of. Not bad people, not uncaring people, just one unfortunate situation after another driven by lick-a-finger...
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