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Trending Auto Retail News

Three Automotive Digital Marketing Trends On Their Way

Three Automotive Digital Marketing Trends On Their Way

Digital marketing has seen radical changes over the last few decades. Across industries, shoppers have gotten used to possibilities unimaginable just a few years back. Not surprisingly, each big change to affect marketing has made its way to automotive, specializing...

The Crazy Professor

The Crazy Professor

One of my college professors was famous for a crazy stunt that he pulled every semester. On the first day of class, he would introduce himself, take off his shirt and jump out the window. A few minutes later he returned to the classroom, calmly put on his shirt and...

VIDEO: Car Barker Ads Won’t Improve the Car Buying Process

VIDEO: Car Barker Ads Won’t Improve the Car Buying Process

When Carvana comes out with an ad campaign such as, “That Didn’t Suck,” people should probably take note. Especially dealers and ad agencies. The ad touts that the car buying process doesn’t have to suck. It’s a branded message that is sure to resonate with consumers....

Navigating the Damaged Vehicle Flood Waters Post Hurricane

Navigating the Damaged Vehicle Flood Waters Post Hurricane

Flood-related catastrophic (CAT) events such as what happened in the Carolinas in September create significant challenges for managing the disposition of vehicles damaged by flood waters. For the manager of an auto dealership, fleet managers, insurance claims...

How to Foster a Strong Company Culture & Keep It

How to Foster a Strong Company Culture & Keep It

Before going straight into the tips and tactics for fostering a strong culture within your company— it’s ultimately most important to explain why doing so is imperative to building a successful company. While providing a “safe and satisfactory” environment may be...

IntellaCar Announces Revolutionary New Digital Retailing Enhancement

IntellaCar Announces Revolutionary New Digital Retailing Enhancement

THOUSAND OAKS, CA, OCTOBER 23, 2018 – IntellaCar, LLC announced the launch of the new IntellaCar My Vehicle Page (MVP), a game-changing digital retailing enhancement that that bridges the online to in-store sales experience, reducing transaction time. MVP creates a...

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