Trending Auto Retail News
Auto/Mate’s Ken Rock to Present “How to SPOT & STOP Policy and Shop Supply Abuse” At Digital Dealer 26
Albany, NY – April 1 , 2018 – Auto/Mate Dealership Systems' Customer Care Manager Ken Rock will present "How to SPOT & STOP Policy and Shop Supply Abuse" at the upcoming Digital Dealer 26 Convention & Expo in Orlando, FL. Rock's session is scheduled for...
Affinitiv Appoints Kevin McShane as Chief Revenue Officer
Marketing tech veteran hired to lead Affinitiv’s growth and expansion Chicago, IL—April 1, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, has appointed Kevin McShane as Chief Revenue Officer (CRO). McShane is a 20-year veteran of...
ADESA Buffalo Honored with Ford Auction Service Award Program Awards
CARMEL, Ind. – Mar. 21, 2019 – ADESA, a business unit of global vehicle remarketing and technology solutions provider KAR Auction Services, Inc. (NYSE: KAR), proudly announces ADESA Buffalo is a two-time Ford Auction Service Award Program (ASAP) 2018 award winner....
NextGear Capital Honors Passing of Auto Financing Pioneer John Fuller
Carmel, Ind., March 29, 2019 – With deep sadness, NextGear Capital announces the passing of John Fuller, company founder and a pioneer in automotive dealer financing. Fuller was a true innovator in the field of floor planning, a segment of the automotive industry that...
Mainstream Sedans and Vans Show a Lift in Values
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report illustrates the...
Make That Incoming Call Your Next Sale
As countless studies will attest, the effectiveness of texting, email, social media, and multiple other digital media in attracting customers to your business has consistently increased over the past few years. In fact, given all the proven advantages of digital, some...
The Bird Is the Word
One of the reasons video captures your customers’ attention and engages them so effectively is that, when done properly, it tells a story. I came across a great article on AdWeek.com, which shares how the scooter company Bird created a clever video telling a powerful...
Three Keys to Changes in Google’s Algorithm
Local Search Group CEO & Founder Jim Flint share some tips for dealers on how to keep up with Google's algorithm changes in this video blog.
Feature Tour™ Enables Auto Dealers to Protect Margins by Showcasing Value-Added Vehicle Features to Online Car Shoppers
SYRACUSE, NY – March 7, 2019 – SpinCar, the global leader in digital automotive merchandising software, announced today the launch of Feature Tour – designed specifically to help auto dealers and OEMs increase gross margins by showcasing the key features and options...
MARITZ PARTNERS WITH NORTHWOOD UNIVERSITY TO DEVELOP THE NEXT GENERATION OF AUTOMOTIVE LEADERS
The partnership will involve Maritz student internships, guest lectures and a scholarship LOUIS, MO., March 26, 2019 – Maritz, a leading provider of marketing services to the automotive industry, has partnered with Northwood University to help develop the next...
The 4 Laws of Influential Conversations
We are in the Age of the Consumer, and it takes more than a good price and a good product to win. It’s the way that you treat each customer, and the way that you communicate your value, that matters most. Every day, tens of thousands of conversations are happening in...
A Robust Dealership Video Strategy Requires Specialized Expertise
As a growing number of OEM certified advertising programs offer broader choices for dealers, it is imperative to understand that choosing a video content and campaign solution is not like other forms of advertising. Unlike search marketing, video advertising should...
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