Trending Auto Retail News
Why Your Marketing Goals are All Wrong
Most people think about marketing as a way to generate immediate ROI. For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated. While it's important to expect...
Freebie Friday: A Tip to Stay Motivated
In this episode of Freebie Friday, Bill Wittenmyer offers a tip that individuals can use to stay motivated.
Preparing Your Service Department for the Amazon Threat
The current automotive market presents today’s dealers with unique challenges—the biggest one being the evolution of the customer experience. As shown by the seasonally adjusted annual rate (SAAR), which gauges the strength of overall vehicle demand in any given...
Manheim Launches Its First All-Digital Auction
Manheim Tucson Becomes Company’s First 100 Percent Digital Site To drive greater efficiencies for clients while helping to create a safer auction experience, Manheim debuted its first all-digital auction with a ribbon-cutting on Wednesday, May 22, at its Manheim...
Windows 7 End of Life is Coming
Is your dealership still using the Windows 7 operating system? As of January 2020, Microsoft is discontinuing all support for Windows 7, which means they will no longer be releasing security updates. If you haven't upgraded to Windows 10 by January 14, 2020, your...
Navigating the Maze of New In-Vehicle Technology
According to a recent article in Automotive News, consumers LOVE the idea of all of this new in-vehicle technology. The problem is that many of them don’t truly understand the intricate features and benefits. There is no way a salesperson can explain each and every...
NextGear Capital to Hold Second Annual Thank You Month for Independent Dealers
Will forgive one dealer loan for every business day in June Carmel, Ind., June 4, 2019 — Throughout the month of June, NextGear Capital will be thanking dealers across the country for their partnership by forgiving 20 loans and surprising four clients with customized...
MAX Digital Partnership with Lotpop Doubles Up Service and Savings for Dealerships
Lotpop Joins MAX Digital Approved Vendor Circle CHICAGO — May 21, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, announced a service partnership with Lotpop. Participating dealers can leverage the MAX Digital...
Flick Fusion Reveals Full Motion Walkaround Videos are Fastest Growing Video Products
Urbandale, IA—June 4, 2019—Flick Fusion Video Marketing's internal data reveals that full-motion walkaround videos are the fastest growing video products among auto dealerships in 2019. As a percentage of total video views that consumers have watched on dealership...
How to Supercharge Your Dealership’s SEO Content
Everyone wants to be number one when it comes to search engine results. Many dealers are fighting an uphill battle because they're competing with not only their manufacturer but also massive third-party sites. This competition has the benefit of working on a single...
Who Is Watching Your Videos?
Flick Fusion COO Tim James explains why dealers should know which consumers are watching their videos and why it is important.
Absent Audience Syndrome
Tired of spending hours writing out Facebook posts for your dealership and only getting two or three “likes” or only a handful of views on a video? Well, you've come to the right place. I’ve been working in the digital marketing industry for a little over a decade now...
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