Trending Auto Retail News
Why Public Relations is Essential for Your Dealership
By Melanie Borden, VP of Marketing, Celebrity Motor Cars Tom Maoli’s Celebrity Motor Cars is where I reside as the in-house VP of marketing and built and run our internal agency. Celebrity Motor Cars is a luxury auto group in NJ/NY that consists of the following...
Using Facebook to Jumpstart Your Loyalty & Retention Programs
By Adam Pavkov, Client Partner, Facebook No industry is immune to the fundamental changes occurring in consumer purchase behavior and the heightened expectations surrounding the new retail shopping experience. However, there is certainly good news for dealers — or at...
Manheim Boosts Investment in Simulcast Technology as Dealer Usage Continues to Rise
Growth Fuels More Than 1.3 Million Vehicles Sold to Digital Buyers Through July ATLANTA – When Manheim’s Simulcast technology was introduced to the remarketing industry in 2002, dealers were skeptical about this newfangled way of buying and selling cars. Now, 17 years...
The Foundation of Connected TV Ads: A Brief History of Its Rise
By Mike Machado, Co-Founder and Chief Revenue Officer, Demand Local, Inc. The use of Connected TV (CTV) has grown substantially in the past nine years. CTV devices like Apple TV and Roku are putting viewers in control of what they watch and how they watch it. Instead...
Interview with Dawn Walston of Titus-Will Toyota
Opening its first Ford store in 1938, the Titus-Will Automotive Group, a family-owned and operated group of companies, today consists of 2 Ford, 3 Chevrolet, 1 Toyota, 1 GMC/Buick/Cadillac and 1 Hyundai dealerships with over 500 employees in the Puget Sound area of...
You Keep Talking, But Are Your Customers Listening?
By Anthony Gjonaj, Regional Manager, automotiveMastermind Engage customers with the right message before they even know they’re in the market Today’s car shoppers are driven by digital and mobile technology, giving them more choice, more power, and greater...
‘Medium and Message’ Magic!
Last month, I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every market, but if the message isn’t right, you’re throwing a whole bunch of stuff at the barn wall that won’t stick. The key to the real...
3 Simple Ways to Communicate Better With Your Customers and Increase Sales
By Mike Hirschfield, CEO, Assured Influence The number one opportunity in your business right now lies in improving your communication. You don’t need the best price, or even the best product to win more sales, but you do need to create the best experience! It’s the...
LEASE CREDIT APPROVAL RATES RISE TO 69.1% IN JULY
Lease Approval Ratings Improve in July Following Slight Dip in June CINCINNATI, OHIO (August 15, 2019) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 69.1% approval rate in July, a rise from the June rate...
How Automotive Marketers Can Drive More Sales From Their Slowing Digital Ad Spend
By Kayla Hammersmith, Senior Content Marketing Manager, DialogTech According to a recent eMarketer study, the auto sector is experiencing slowing growth in vehicle sales, parts sales, and digital advertising spend. It’s more important than ever to ensure your auto...
How AI is Improving Retail Customer Experience
By Jane Kuhuk, PR Manager, Competera Customers are more informed than ever and now expect more from the retailers they purchase from. To help meet their needs, many retailers are turning to Artificial Intelligence (AI). In the text to follow, we’ll explore some of the...
Leasing Is Now- Know the Maintenance Requirements or Else
Today’s reality is this – vehicles are now extremely expensive and plopping down 35-large ($35,000) for a proper SUV/CUV isn’t going to happen all that often. Figure a monthly payment of some $650 or so for five long years at the average interest rate of just over 7%...
Join us for Digital Dealer Las Vegas 2021