Trending Auto Retail News
How to Maximize Your Digital Ad Spend
The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90 percent of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls, appointments, and...
NextGear Capital Honors Otto Hahne, 2019 National Quality Dealer
Emergency response vehicle to be donated to dealer’s local American Red Cross chapter LAS VEGAS – Otto Hahne of City of Cars, Inc. in Troy, Michigan, was recognized on June 20th with the 2019 National Quality Dealer award at the 73rd Annual National Independent...
automotiveMastermind Successfully Achieves Excellence in Data Security and Confidentiality
NEW YORK (June 25, 2019) – In a time when data security is increasingly critical to customers, automotiveMastermind (Mastermind) is dedicated to having thorough data protection standards. As a leading provider of predictive analytics and marketing automation solutions...
Despite Consumer Demand, Auto Dealers Struggle to Provide Complete Digital Solutions
Continue to grapple with consumer time at dealership, unverifiable credit application data, and fraudulent transactions ATLANTA, June 25, 2019 – A new automotive survey from Equifax finds that dealers understand digital retail solutions, but may struggle in providing...
Car Segments Show High Depreciation
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report looks at the latest...
Are the Predictions for 2019 Automotive Retail Trends Ringing True?
Before the clock struck midnight and 2019 officially rolled in, analysts predicted this new year would bring a decline in new vehicle sales. While that has proven true, it’s not the only issue impacting the automotive retail industry so far this year. Dealers are also...
Firing Your Agency? Do These 4 Steps First
Let’s face it, if a dealership is firing their digital marketing agency, it is a last resort after working to improve results. Ideally, the dealer can identify campaigns that are not performing, audiences that are not being properly targeted, or creative that is not...
EARNHARDT LEXUS GENERATES 4,289 VIDEO SHARES ACROSS SOCIAL MEDIA PLATFORMS WITH VBOOST VIRAL VIDEOS
Happy customers organically share videos for a viral lift of 564 percent over one year. Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing...
Why Selling OEM Auto Parts Online Isn’t About Margins
The auto parts business in the USA is about an $8-10B a year industry, of which more than $1B include OEM parts. The year-over-year growth of this market is about 13%, and the percentage of sales that occurs online is already at about 85%. This is the reason dealers...
Shred-it Study Finds U.S. Business’ Information Security Plagued by Human Error, Insider Threats, and Deliberate Sabotage
Shred-it’s 2019 Data Protection Report reveals more than half of all large U.S. businesses who suffered a breach say it was a result of external vendor errors LAKE FOREST, IL., June 17, 2019 - With the incidence of reported data breaches on the rise, more than half of...
BLACK BOOK AND AUTODATA SOLUTIONS PARTNER TO OFFER INTEGRATED AS-BUILT VALUATION SERVICE
New Service Automates VIN-Specific Decoding and Vehicle Options Adjustments LAWRENCEVILLE, GA (June 24, 2019) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today the...
How to Solve a Big Challenge in Service
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Join us for Digital Dealer Las Vegas 2021