Trending Auto Retail News
The Importance of Understanding Marketing
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Autotrader Unveils Best Cars for Dog Lovers & Limited-Edition Dog Goggles for Furry Friends this National Dog Day
ATLANTA, Aug. 22, 2019 -- Autotrader recognizes that most things in life are not one size fits all – including searching for the ideal vehicle or finding the newest four-legged furry addition to your family. For the sixth year in a row, Autotrader celebrates National...
Rides on Demand: How Vehicle Subscription Services Could Grow Your Profitability
Over the past few years, subscription services of all types have become increasingly popular with today’s consumers. Big names like Netflix and Amazon leverage them to offer optimized, often instantaneous access to their goods. Now, it’s the auto industry’s turn, with...
RECONVELOCITY BRINGS AUTOMATION AND OPTIMIZATION TO THE RECONDITIONING PROCESS FOR AUTO DEALERS
Fully Integrated Solution Helps Dealers Get Vehicles Retail-‐Ready Faster and Turns Reconditioning Process Into a Profit Generator LAS VEGAS – Aug. 19, 2019 – To combat margin compression and workflow inefficiencies in the retail automotive industry, ReconVelocity...
The Key to Long Term Success in Sales
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
The Push for Increased Fuel Economy Continues: How Can Fixed Ops Contribute?
Driven by the EPA, the economy, the price of fuel, the “green” movement, and consumer demand, the automotive industry continues to be pushed to manufacture more fuel-efficient vehicles. This is not breaking news; it has been a fact for the past 40+ years. In part, the...
Why the Service Write Up Is Critical
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Reaching for High-Star Ratings
By Mike Lee, Internet Director, Melloy Nissan Two recent conversations prompted my exploration into online reputation and the discovery of solutions to improve our dealership’s star rating. The first was during a meeting with our factory’s owner loyalty consultant....
The Surprising Effect Charity Work Has on Your Bottom Line
Community involvement has always shown a strong correlation with successful businesses. A study published in Strategic Management Journal found that philanthropy was associated with increased sales growth. A 2018 report by Nielsen Global said 55% of customers were...
JTA, Beep, First Transit and NAVYA Hold Autonomous Vehicle Emergency Training for Local First Responders
JACKSONVILLE, AUG. 15, 2019 – Jacksonville-area first responders, fire fighters and law enforcement officials are more prepared for the future of public transportation after completing emergency training with autonomous vehicles. The JTA, along with Florida-based...
Why Public Relations is Essential for Your Dealership
By Melanie Borden, VP of Marketing, Celebrity Motor Cars Tom Maoli’s Celebrity Motor Cars is where I reside as the in-house VP of marketing and built and run our internal agency. Celebrity Motor Cars is a luxury auto group in NJ/NY that consists of the following...
Manheim Boosts Investment in Simulcast Technology as Dealer Usage Continues to Rise
Growth Fuels More Than 1.3 Million Vehicles Sold to Digital Buyers Through July ATLANTA – When Manheim’s Simulcast technology was introduced to the remarketing industry in 2002, dealers were skeptical about this newfangled way of buying and selling cars. Now, 17 years...
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