Trending Auto Retail News
Interview with Dawn Walston of Titus-Will Toyota
Opening its first Ford store in 1938, the Titus-Will Automotive Group, a family-owned and operated group of companies, today consists of 2 Ford, 3 Chevrolet, 1 Toyota, 1 GMC/Buick/Cadillac and 1 Hyundai dealerships with over 500 employees in the Puget Sound area of...
You Keep Talking, But Are Your Customers Listening?
By Anthony Gjonaj, Regional Manager, automotiveMastermind Engage customers with the right message before they even know they’re in the market Today’s car shoppers are driven by digital and mobile technology, giving them more choice, more power, and greater...
‘Medium and Message’ Magic!
Last month, I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every market, but if the message isn’t right, you’re throwing a whole bunch of stuff at the barn wall that won’t stick. The key to the real...
3 Simple Ways to Communicate Better With Your Customers and Increase Sales
By Mike Hirschfield, CEO, Assured Influence The number one opportunity in your business right now lies in improving your communication. You don’t need the best price, or even the best product to win more sales, but you do need to create the best experience! It’s the...
LEASE CREDIT APPROVAL RATES RISE TO 69.1% IN JULY
Lease Approval Ratings Improve in July Following Slight Dip in June CINCINNATI, OHIO (August 15, 2019) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 69.1% approval rate in July, a rise from the June rate...
How Automotive Marketers Can Drive More Sales From Their Slowing Digital Ad Spend
By Kayla Hammersmith, Senior Content Marketing Manager, DialogTech According to a recent eMarketer study, the auto sector is experiencing slowing growth in vehicle sales, parts sales, and digital advertising spend. It’s more important than ever to ensure your auto...
Harness the Power of Social Ads with Robust Data
By Dane Saville, Brand & PR Manager, Reunion Marketing Social media delivers content to buyers with unprecedented specificity. Nobody can overstate its power to connect with the right people in the right places. It’s why every major organization maintains a...
Leasing Is Now- Know the Maintenance Requirements or Else
Today’s reality is this – vehicles are now extremely expensive and plopping down 35-large ($35,000) for a proper SUV/CUV isn’t going to happen all that often. Figure a monthly payment of some $650 or so for five long years at the average interest rate of just over 7%...
What You Don’t Know Can And Will Hurt You
What percentage of accurate data do you believe that you're receiving in your CRM system? When I ask this question to dealers, I often get a laugh or a "probably 60%." When I ask why, the typical type of response is: "Well, as you know, we have to depend on people to...
Level Up: Drive a Better Clicks-to-Bricks Connection
By Cavan Robinson, Director of Product Marketing, DealerSocket's DealerFire The groundwork is underway for the industry’s digital future, and progressive dealers are prioritizing in-dealership experiences based on their customers’ online behaviors. The year 2017...
Using the Customer Experience Promise to Increase Sales
By Karl Becker, Executive Coach & Consultant, Improving Sales Performance Are you looking for a simple model to improve your sales team’s performance or ways to better connect with customers? If you’re looking to create real value and position your dealership for...
Why Click-to-Call is a Flawed Metric
By Steve Laureys, National Account Director, CallRevu Click-to-call campaigns are everywhere. Your dealership is likely running several now. As such, you’re familiar with Google reports that show your click-to-call rate and cost-per-click. You likely base some of your...
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