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Trending Auto Retail News

Market Logic to Power Toyota’s New CI Knowledge Management System

Market Logic to Power Toyota’s New CI Knowledge Management System

BERLIN, June 27, 2019 (Newswire.com) - ​​​​​Market Logic today announced that it has been selected by Toyota Motor North America (TMNA) as the supplier of their new Consumer Insights Knowledge Management System. The top-selling automotive retail brand will power its...

How Opportunity Affects Company Culture

How Opportunity Affects Company Culture

This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

3 Ways the Netflix Marketing Model Can Benefit Your Dealership

3 Ways the Netflix Marketing Model Can Benefit Your Dealership

Netflix is one of the most successful disruptors of the digital age. How did they do it? By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric rise that...

Social Selling: Why Dealers Should Adopt It

Social Selling: Why Dealers Should Adopt It

Let’s go back in time for a moment. 16 years ago, in 2003, there was a brand-new highline dealership. This dealership was getting very little walk-in traffic. Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day....

Selling to the Connected Consumer

Selling to the Connected Consumer

The “always connected” shopper trend continues to grow. In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searched online with a mobile...

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