Trending Auto Retail News
12 Content Tactics to Strengthen Your Digital Reputation
Do you have a plan to increase business? Not something that's been floating around in your head but a tangible, written strategy to engage more customers? Remarkably, most dealers don't have a written marketing plan. Many don’t bother reviewing their analytics to...
Digital Retailing: Part 1: What is Digital Retailing?
By Melanie Borden, VP of Marketing, Celebrity Motor Cars If you're like many in this industry, who are researching digital retailing, but not quite finding the information they're looking for, and left with minimal resources, I invite you along our journey into...
Mastering Facebook’s New Ad Relevance Diagnostics
By Brad Highland, Director, Digital Marketing, Naked Lime Marketing Earlier this year Facebook announced they were changing ad relevancy scores to help marketers easily identify why their ads weren’t getting ranked as highly as they might like. While the previous...
AutoLeadStar Officially Says Goodbye to its First Iteration of Automotive Technology
AutoLeadStar announced today they will be discontinuing “AutoLeadStar classic” in favor of the much newer platform, Connect. While AutoLeadStar has been improving its technology since its automotive debut, they were still offering the first version of the technology...
MAX Digital Adds Service Upgrades to Platform
Dealers can add value to vehicles by showcasing repair items CHICAGO — August 15, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, has released new functionality to its platform allowing dealers to highlight service...
Marketing to Your “Personas” and Not Your Target Audience
Our industry will always be rife with buzz-words. As we depart from another engaging Digital Dealer Conference, I noticed that terms like "digital retailing," "bots," and "AI" are still the sexiest of terms driving new products and services dealers need to strengthen...
Advice on Investing in New Technology
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
An Innovative Way to Keep the Roads Safe & Bring in Customers
Have you ever seen a fellow motorist texting while driving? What about eating while driving? Putting on makeup? Turning around to yell at their kids? Yes, all of these happen (and more) daily. Sometimes, all it takes for an unfortunate accident to occur is for a...
Podium Announces Partnership with Kia Motors America, Inc. in their Social Media & Reputation Management Program
Podium is included as a part of a wider effort to help Kia dealerships improve their online presence and enhance the overall customer experience LEHI, UTAH (August 27, 2019) - Podium, the leading customer interaction management platform for local businesses, announces...
Rally Around Common Ground
On the topic of generational leadership, it’s important to shift our thinking away from what makes each generation different, or what makes different generations “difficult,” and instead get back to leadership basics and outline important aspects of a workplace that...
The Power of Video Marketing
Director of Partnerships & Business Development for Flick Fusion, Lehel Reeves, shares why video is imperative in today's society and how dealers can lose business if they abstain.
Differences Between CTV & OTT That Marketers Should Know
By Ray Bhatia, CEO, Demand Local According to one recent study, cord-cutting – that is, giving up cable television and similar services – has increased by a massive 48% in the last eight years alone. But that doesn’t mean that people are watching less TV – they’re...
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