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Trending Auto Retail News

Use Customer Data to Build Better Relationships

Use Customer Data to Build Better Relationships

For such a small word, the word ‘data’ packs a pretty big punch. Some marketers get overwhelmed when they hear it because they believe it’s complicated. Others give it a bad rap without really understanding the benefits. Yet it’s difficult to deny the advantages of...

The Numbers Behind Employee Theft

The Numbers Behind Employee Theft

By Scott Worthington, Director of Product Planning, Reynolds & Reynolds A lot of dealers think “Employee theft won’t happen to me” or “I trust my employees,” but the numbers around employee theft tell a different story. I read an article recently about a dealer...

Reducing Service Lane No-Shows

Reducing Service Lane No-Shows

While it’s nice to have room in your shop’s schedule to handle walk-ins and other unexpected work, a service lane no-show isn’t the ideal way to get that extra time. Rather, no-shows throw everyone off and can take quite a toll on both your shop’s workflow and your...

Drafting a Winning Team

Drafting a Winning Team

By Jon Purdy, National Director of Learning & Development, CDK Global It’s both a blessing and a curse. The economy is booming, your business is growing, and you need good people to help you continue to grow. That’s a blessing. Right now, we’re in a “full...

Is Your CRM a System of Engagement?

Is Your CRM a System of Engagement?

In the past, a vehicle sale started and ended on the showroom floor. Today, many of the discovery and purchase steps take place online. Online retail giants like Amazon have conditioned customers to expect timely and relevant communications across channels, plus a...

Consumer Data Privacy Laws are Spreading Nationwide

Consumer Data Privacy Laws are Spreading Nationwide

Is your dealership located in one of these 20 states? If so, pay attention. The California Consumer Privacy Act (CCPA) may be the first comprehensive data privacy law in the U.S., but it certainly isn’t the last. Since its passage,19 additional states have introduced...

Force Marketing Launches Drive, a New Dynamic Advertising Platform

Force Marketing Launches Drive, a New Dynamic Advertising Platform

ATLANTA, August 5, 2019 (Newswire.com) - Force Marketing is proud to announce their latest innovation, DRIVE, powered by Helix. DRIVE is a new automotive advertising tool that brings together audiences, automation, and attribution at every tier level to create an...

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