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Trending Auto Retail News

Kelley Blue Book Names 10 Best Back-to-School Cars of 2019

Kelley Blue Book Names 10 Best Back-to-School Cars of 2019

IRVINE, Calif., August 6, 2019 – The 2019-2020 school year is right around the corner, and many parents and students are thinking about their transportation needs to campus and activities. With another semester about to kick-off, the editors at Kelley Blue Book have...

How Can Your Dealership Win Business from Recall Customers?

How Can Your Dealership Win Business from Recall Customers?

A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the...

AI: Challenging the Path to Purchase

AI: Challenging the Path to Purchase

By Eric Brown, CEO, inSearchX What if you woke up tomorrow and the path to purchase no longer existed? Today, we use our internet-connected devices to visit websites and curate content we find interesting. But this process is getting INVERTED as our AI-enabled devices...

To BDC or Not to BDC?

To BDC or Not to BDC?

By Christine Beougher, Director Digital Strategy & Sales, Digital to Dealer Direct While digital marketing has taken the world by storm over the last decade so has the rise of the BDC in car dealerships. For the average-sized dealership, having a BDC usually...

Should You Send Holiday Cards?

Should You Send Holiday Cards?

This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Digital Retailing: A Practical Transition for Car Dealerships Today

Digital Retailing: A Practical Transition for Car Dealerships Today

By Ted Rubin, Founder and President, ActivEngage, Inc. In August of 1994, Phil Brandenberger went shopping for a compact audio disk, paid for it with his credit card, and made history. This was, by all accounts, the first online transaction. That CD was Sting’s Ten...

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