Trending Auto Retail News
Witt’s Wise Words: Avoid the Guilt Trip
Bill Wittenmyer offers some advice on how to deal with customers that don't show for appointments in this episode of Witt's Wise Words.
3 Steps to Fixing Your Dealership’s Broken Timekeeping Processes – and Why It Matters
By Todd Polak, Product Planning Manager, Reynolds and Reynolds When your business is as complex as the average dealership, with all its various moving parts working together to achieve profitability, it can be easy to forget the little things. Examples might be the...
UnityWorks Announces New Suite of Dynamic Inventory Video Ad Solutions
MINNEAPOLIS, MN (Sept) UnityWorks, an Autodata Solutions company, has unveiled its latest in cutting-edge technology for the automotive industry – Dynamic Inventory Video Ads that pull VINs directly from dealer inventory into various ad units on multiple media...
Dealer-FX Accelerates Growth With Strategic New Hires
Three Key Leadership Appointments and a Round of New Hires Are Set to Deliver More Innovation for Customers. Toronto, September 4, 2019 – Dealer-FX, the leading customer experience management and intelligent delivery platform provider for automotive OEMs and...
One-on-One Google Review Success
What is the most popular search term for a car dealership? Their name of course! And what happens 100% of the time a person performs a Google Search for a dealership name? The dealership’s Google My Business (GMB) listing displays front and center, along with the...
Affinitiv and AutoLoop Complete Merger
Chicago, IL—September 3rd, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive market, announced that they have received all customary regulatory approvals and...
Autotrader Changes History for the Better in New “Finally, It’s Easy” Campaign
ATLANTA, Sept. 3, 2019 -- From sleds to horse-drawn carriages and now, with today's modern vehicles, people from all eras have been faced with the challenge of finding the best deal for their mode of transportation. Autotrader is bringing excitement and ease back...
Interview with Danny Zaslavsky of Country Hill Motors
Country Hill Motors, a locally-owned, family-operated, and independent used car dealership serving the greater Kansas City area, was founded in 1984 by Josh Buterin, who was joined in business several years later by John Zaslavsky. Throughout the 1980s, together they...
12 Content Tactics to Strengthen Your Digital Reputation
Do you have a plan to increase business? Not something that's been floating around in your head but a tangible, written strategy to engage more customers? Remarkably, most dealers don't have a written marketing plan. Many don’t bother reviewing their analytics to...
Digital Retailing: Part 1: What is Digital Retailing?
By Melanie Borden, VP of Marketing, Celebrity Motor Cars If you're like many in this industry, who are researching digital retailing, but not quite finding the information they're looking for, and left with minimal resources, I invite you along our journey into...
Mastering Facebook’s New Ad Relevance Diagnostics
By Brad Highland, Director, Digital Marketing, Naked Lime Marketing Earlier this year Facebook announced they were changing ad relevancy scores to help marketers easily identify why their ads weren’t getting ranked as highly as they might like. While the previous...
AutoLeadStar Officially Says Goodbye to its First Iteration of Automotive Technology
AutoLeadStar announced today they will be discontinuing “AutoLeadStar classic” in favor of the much newer platform, Connect. While AutoLeadStar has been improving its technology since its automotive debut, they were still offering the first version of the technology...
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