Trending Auto Retail News
Reaching the Older Consumers
Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are missing the target on the largest group of people with the most money, the most homes, the biggest assets, and the people who not only buy the most cars — but the most expensive too!...
Is Your Hair on Fire?
"There are two ways of meeting difficulties: you alter the difficulties; or you alter yourself to meet them," ~Writer, Phyllis Bottome. For those of you that know me, or if you have followed my blogs for a while, you probably know that customer service is a passion of...
Witt’s Wise Words: Avoid the Guilt Trip
Bill Wittenmyer offers some advice on how to deal with customers that don't show for appointments in this episode of Witt's Wise Words.
3 Steps to Fixing Your Dealership’s Broken Timekeeping Processes – and Why It Matters
By Todd Polak, Product Planning Manager, Reynolds and Reynolds When your business is as complex as the average dealership, with all its various moving parts working together to achieve profitability, it can be easy to forget the little things. Examples might be the...
UnityWorks Announces New Suite of Dynamic Inventory Video Ad Solutions
MINNEAPOLIS, MN (Sept) UnityWorks, an Autodata Solutions company, has unveiled its latest in cutting-edge technology for the automotive industry – Dynamic Inventory Video Ads that pull VINs directly from dealer inventory into various ad units on multiple media...
Dealer-FX Accelerates Growth With Strategic New Hires
Three Key Leadership Appointments and a Round of New Hires Are Set to Deliver More Innovation for Customers. Toronto, September 4, 2019 – Dealer-FX, the leading customer experience management and intelligent delivery platform provider for automotive OEMs and...
One-on-One Google Review Success
What is the most popular search term for a car dealership? Their name of course! And what happens 100% of the time a person performs a Google Search for a dealership name? The dealership’s Google My Business (GMB) listing displays front and center, along with the...
Affinitiv and AutoLoop Complete Merger
Chicago, IL—September 3rd, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive market, announced that they have received all customary regulatory approvals and...
Autotrader Changes History for the Better in New “Finally, It’s Easy” Campaign
ATLANTA, Sept. 3, 2019 -- From sleds to horse-drawn carriages and now, with today's modern vehicles, people from all eras have been faced with the challenge of finding the best deal for their mode of transportation. Autotrader is bringing excitement and ease back...
Darwin Automotive Expands F&I Everywhere Capability with Release of U-Draw
Iselin, NJ, September 3, 2019 -- Darwin Automotive, a leading F&I software provider for the automotive industry, today announced the release of a next-generation tool for its users nationwide, U-Draw. During the vehicle financing process users can now draw on,...
fusionZONE Automotive Hires Automotive Industry Digital Marketing Specialist Adam Swanson as OEM Director
Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting...
Off the Sidelines & in the Game
By Brian Bastin, Program Director, Automotive Dealership Management Keiser University Staggering! There is no other way to describe it. Whether you look at it as a percent (14%) or a raw number (7.1 million), the number of men 25-34 years of age who are not in the...
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