Trending Auto Retail News
Value Is Important… So Are You Charging Too Much?
By Charlie Polston, Automotive Customer Retention & Profitability Consultant, BG Products, Inc. Customers in your service department say that value is their top priority. Does that mean you’re charging too much; that you need to lower your prices; or that...
The Power of Words
By Richard F. Libin, President, Automotive Profit Builders “The pen is mightier than the sword.” This adage, coined by English author Edward Bulwer-Lytton in 1839, which indicates that communication is an extremely effective tool, has never been more important...
A Balanced Approach to Customer Experience
By Bill Playford, VP & Partner, DealerKnows Consulting When we hear an example of customer experience, it’s usually followed by an example of some international juggernaut of business. Apple, Disney, Nordstrom, and Ritz Carlton are almost all universally-mentioned...
“Look, It’s Not Rocket Science”
By Anthony J. TaCito, Founder and CEO, TaCito Direct A good friend of mine who now happens to be the top executive and president of a major automotive group, overseeing the operations of more than 50 dealerships, has a saying that he uses quite often. We had several...
How to Know if Your SEO Investment Is Paying Off
By Derek Paulus, Supervisor of Website Content, DealerFire It may be obvious that investing in SEO is a necessity for your dealership. You may know you need an optimized website suited for mobile, and to enhance digital visibility, one that gets supplemented with...
4 Secrets for Google My Business Success
By George Nenni, Founder & Principal Consultant, Generations Digital If you’ve ever searched for a business online, you’ve experienced Google My Business. Google My Business (GMB) is every dealership’s most important secondary website. Why do I say this? 100...
Defining Your Advertising Target Is Your Best Brand Strategy
By Jim Boldebook, Founder, CBC Automotive Marketing Ricky Nelson was a big rock and roll star in the '60s, but when he got on stage in the early '70s with long hair and a beard, his faithful fans went nuts. This was not the Ricky they remembered. He just didn’t ‘look’...
10 Social Media Tips for Car Salespeople
By Kathi Kruse, Founder, Kruse Control Inc. The car industry is changing, as are automotive salespeople too. Some have recognized the opportunity to leverage social media to their advantage. Many are looking for proven social media tips to help themselves get more...
Digital Retailing Online Experience Versus In-Store
By Melanie Borden, VP of Marketing, Celebrity Motor Cars Last month kicked off a series of articles I'm writing on digital retailing, and now that we've defined what digital retailing is, we'll cover some more ground, but this time, focusing on the online...
Interview with W. Carroll Smith of Monument Chevrolet
Monument Chevrolet in Pasadena, Texas, has been serving the Houston-area since 1974. It is a family-owned and operated store under the leadership of company president W. Carroll Smith. Carroll started in the automotive business in 1965, working at General Truck in...
DMS Conversion: Careful Planning is Essential
By Sally Lopez and Edmund J. Reinhard As software vendors develop more powerful types of dealership management system (DMS) technology, a growing number of dealers are considering switching to a new system that promises more features, improved functionality, greater...
Budget – We Don’t Need No Stinkin’ Budget
By Ed Kovalchick, CEO & Founder, Net Profit Inc. Of course, some will remember this oft-repeated and well-known phrase in this title referring to “Badges” as was featured in a 1948 film The Treasure of the Sierra Madre. Beyond that, a variation was repeated in...
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