Trending Auto RETAIL News
Should We Say Goodbye to F&I for the Sake of Customer Experience?
By Arnold Tijerina, Director of Business Development, Dealer World In this day of shrinking front-end margins on vehicles, you have dealers increasingly battling it out at auction for used car acquisitions and customers demanding a more streamlined buying process....
Good-Bye, Mr. Sales Manager
By Tom Kline, Lead Consultant & Founder, Better Vantage Point This is a real letter of a real dispute from a real customer who was really upset. The content is real. (The content inside the parenthesis is not.) “Good Day, Mr. Sales Manager (Who every car dealer...
5 Practices of Successful Sales Managers Today
By Dan Dulik, Director, Product Marketing, CDK Global/Elead As a dealership Sales Manager, your role is to build, cultivate, and manage your team. But how do your responsibilities change when there’s virtually no new inventory on the ground and your sales team may...
The BDC Agent Play Plan That Works
By JoAnn Bedenbaugh, Sales Director, Volie Working in a call center (and yes, an in-house dealership BDC is a call center on a smaller scale) is very boring and very stressful. There should be an extra financial reward for agents who work hard, make appointments, and...
How to Create New Dealership Profit Centers Through Your Service Valet Program
By Anthony Monteiro, Chief Operating Officer, DRAIVER It’s easy to say, “You should focus on delivering a knock-out customer experience in service.” Every dealer aspires to do exactly that, because we know a great experience can translate into greater loyalty, new...
Some Radical Truth on Paid Search Advertising
By Lisa Gener, Vice President of Sales, Dealer Alchemist I’m running as fast as I can, not from something but, for something. My lungs are on fire, I’m sweating, there’s no one else around… and then the alarm sounds. I’m flooded with adrenaline and the realization...
An Intense Follow Up Plan for Successful Car Sales Consultants
By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions It’s hard to believe that 2022 is around the corner and I think we can all agree this year has been an eventful one. The demand for both new and used vehicles has...
Five Ways to Fill Open Positions Faster
By Christina Wofford, Senior Vice President of Marketing & Communications, Digital Air Strike Many dealerships already had a problem recruiting and keeping quality employees, but the Covid-19 pandemic has only exacerbated the issue. The “Great Resignation” also...
Don’t Let “Writer’s Block” Stop Your Video Marketing Efforts
By Tim James, COO, FlickFusion Most dealerships understand the importance of effective marketing. Heck, you’ve been doing it for years. Every medium, every day and go big on Friday! As online content has grown, so has consumer preference for video. In fact, according...
Is This a Step in the Right Direction?
By Sean Reyes, Chief Marketing Officer, Recall Masters It is always encouraging to see our government taking steps to ensure the safety of drivers on our roads. And I am fully aware of the hurdles and challenges they face from dealerships to OEMs to consumers, as well...
Just Because You’ve Lowered Rebates Doesn’t Mean You’ve Solved the Problem
By Rusty West, President & CEO, Market Scan Information Systems For everyone involved in the automotive industry, 2021 continues to be a very interesting year where the only constant is change. We all know the story by now; consumer demand is high, inventory is...
How to Maximize Your Claims Yield
By Scot Eisenfelder, CEO, APCO Holdings/EasyCare One of the most overlooked metrics in auto dealerships is claims yield. This metric measures the percentage of paid service claims that your dealership gets from vehicle service contracts (VSCs) and other F&I...