Trending Auto RETAIL News
Enhancing the Customer Experience: Be Nice!
The automotive service industry has adjusted to the digital landscape where more are working remotely, getting everything from groceries to...
How the Super Bowl Spawned New Video Creativity in the Automotive Industry
Now that this year’s Super Bowl is officially behind us, it’s safe to say the TV commercials shown throughout were as highly viewed as the game itself, in which advertisers showed their commercials to an audience of 113 million, the biggest in the past six years....
Price Shoppers, Low-Ballers & Negotiators, Oh My!
By Susan Gaytan, Director of Dealer Engagement and Training, Alan Ram’s Proactive Training Solutions As the retail industry continues to see changes in production supply, wholesale prices, and the used car market, chances are you may be one of the thousands of sales...
Encryption Requirement for Dealerships in 2023
By Elisabeth Stonehill, President, NetLib Security As an auto dealership, you collect a range of personal information about your customers in the normal course of business. This can include confidential consumer data such as credit reports, driver’s license...
Bring Modern Retailing to Your Service Drive
By Tiffany Peeler, VP of Sales & Operations at Proactive Dealer Solutions Since the pandemic, industry buzz has been about modern retailing for sales. A recent study found that 90 percent of car shoppers prefer a dealership where they can start the buying process...
How Dealers & OEM Partners Can Take Advantage of Super Bowl Viewership to Try New Advertising Strategies for EV Vehicles
By Lauren Donalson, Senior Vice President, Client Experience and Client Services, PureCars Sales of electric vehicles (EVs) in the U.S. showed a sharp jump in sales, increasing by two-thirds in 2022, while the remaining portion of the auto market contracted. Carmakers...
How Automation Can Help in a Time of Low-Inventory, High-Demand
By Alex Snyder, CEO & Founder, FrikinTech The most demanding market conditions automotive dealers have faced in the last two decades are upon us now. This market is putting dealers' reputations at stake as customers show up excited about the rising values of their...
Understanding Inbound Call Data and How Service Can Capitalize on Missed Opportunities
Missed opportunities in calls make it through to service departments daily. Similarly, there are missed opportunities in the calls that fail to get answered. However, there are steps you can take to...
Transparency in the Car Buying Process
By Sean Toussi, CEO & Co-Founder, Glo3D.com The key to any strong relationship is based on trust and being open with one another, this seems to be overlooked in the automotive industry. Car buyers don't get as much transparency in their buying process as they do...
What is the Difference Between Training & Development?
By Jeremiah Shelton, VP of Training and Development, APCO Holdings Every company that works with F&I departments claims to be a training & development company but, what does that mean? In any industry you have good and bad performers but, how do you figure out...
Meta’s Framework to Up-Level Your Dealership Marketing Strategy
In the early 90s, static banner ads launched on the Internet were considered groundbreaking. Today, ads can have rich videos that quickly evolve into interactive...
FTC Rule Changes Place Compliance in Spotlight
The passing of the Federal Trade Commission's (FTC) proposed “Motor Vehicle Dealers Trade Regulation Rule” is imminent. Yet, many auto dealerships still need to...