Trending Auto RETAIL News

Should We Say Goodbye to F&I for the Sake of Customer Experience?

Should We Say Goodbye to F&I for the Sake of Customer Experience?

By Arnold Tijerina, Director of Business Development, Dealer World In this day of shrinking front-end margins on vehicles, you have dealers increasingly battling it out at auction for used car acquisitions and customers demanding a more streamlined buying process....

Good-Bye, Mr. Sales Manager

Good-Bye, Mr. Sales Manager

By Tom Kline, Lead Consultant & Founder, Better Vantage Point This is a real letter of a real dispute from a real customer who was really upset. The content is real. (The content inside the parenthesis is not.) “Good Day, Mr. Sales Manager (Who every car dealer...

5 Practices of Successful Sales Managers Today

5 Practices of Successful Sales Managers Today

By Dan Dulik, Director, Product Marketing, CDK Global/Elead As a dealership Sales Manager, your role is to build, cultivate, and manage your team. But how do your responsibilities change when there’s virtually no new inventory on the ground and your sales team may...

The BDC Agent Play Plan That Works

The BDC Agent Play Plan That Works

By JoAnn Bedenbaugh, Sales Director, Volie  Working in a call center (and yes, an in-house dealership BDC is a call center on a smaller scale) is very boring and very stressful. There should be an extra financial reward for agents who work hard, make appointments, and...

Some Radical Truth on Paid Search Advertising

Some Radical Truth on Paid Search Advertising

By Lisa Gener, Vice President of Sales, Dealer Alchemist I’m running as fast as I can, not from something but, for something.  My lungs are on fire, I’m sweating,   there’s no one else around… and then the alarm sounds. I’m flooded with adrenaline and the realization...

An Intense Follow Up Plan for Successful Car Sales Consultants

An Intense Follow Up Plan for Successful Car Sales Consultants

By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions It’s hard to believe that 2022 is around the corner and I think we can all agree this year has been an eventful one. The demand for both new and used vehicles has...

Five Ways to Fill Open Positions Faster

Five Ways to Fill Open Positions Faster

By Christina Wofford, Senior Vice President of Marketing & Communications, Digital Air Strike Many dealerships already had a problem recruiting and keeping quality employees, but the Covid-19 pandemic has only exacerbated the issue. The “Great Resignation” also...

Don’t Let “Writer’s Block” Stop Your Video Marketing Efforts

Don’t Let “Writer’s Block” Stop Your Video Marketing Efforts

By Tim James, COO, FlickFusion Most dealerships understand the importance of effective marketing. Heck, you’ve been doing it for years. Every medium, every day and go big on Friday! As online content has grown, so has consumer preference for video. In fact, according...

Is This a Step in the Right Direction?

Is This a Step in the Right Direction?

By Sean Reyes, Chief Marketing Officer, Recall Masters It is always encouraging to see our government taking steps to ensure the safety of drivers on our roads. And I am fully aware of the hurdles and challenges they face from dealerships to OEMs to consumers, as well...

How to Maximize Your Claims Yield

How to Maximize Your Claims Yield

By Scot Eisenfelder, CEO, APCO Holdings/EasyCare One of the most overlooked metrics in auto dealerships is claims yield. This metric measures the percentage of paid service claims that your dealership gets from vehicle service contracts (VSCs) and other F&I...

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