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Pull Back the Curtain on Your Digital Marketing

Pull Back the Curtain on Your Digital Marketing

By Lisa Gener, Chief Revenue Officer, Dealer Alchemist Dealers across the country spend hundreds of thousands every month on digital marketing – but is it working to reach the right audience and sell vehicles? Or, are those dollars lost to all the internet noise? The...

3 Best Practices for Video Communication with Sales Prospects

3 Best Practices for Video Communication with Sales Prospects

By Tiffany Peeler, Vice President of Sales & Operations, Proactive Dealer Solutions The biggest hurdle to sales prospecting is getting a conversation going in the first place. That’s why today’s leading dealers are leveraging video messaging in email to...

These Four Cybersecurity Basics are Must Haves for Auto Dealerships

These Four Cybersecurity Basics are Must Haves for Auto Dealerships

By Art Ocain, VP of Incident Response, Airiam The FTC upgraded its Safeguard Rule to include some robust new requirements that impact dealerships. These added security measures are essential because threat actors are becoming more sophisticated, and no company is...

Who is Paying with Cryptocurrency?

Who is Paying with Cryptocurrency?

By Fred Brothers, President and Co-Founder, Cion Digital In recent years, many dealerships have turned away customers because they were not set up to accept cryptocurrency as payment for vehicles; nor were they able to facilitate crypto-secured loans for customers. As...

Finding Your People: Why You Should Develop Buyer Personas

Finding Your People: Why You Should Develop Buyer Personas

By Dan Dulik, Director, Product Marketing, CDK Global/Elead We live in a time of highly personal communications. Spraying generic messages is a waste of time and money. With little to no value to the majority of recipients, messages are ignored or deleted. How can you...

Are You Dating Your Internet Leads?

Are You Dating Your Internet Leads?

By Steve Roessler, Chief Evangelist Officer, DriveCentric When you think about it, following up with all the leads in your CRM is a lot like online dating: calling strangers, trying to get them to like you, hoping to form some kind of relationship. Rejection,...

Taking Control of Google Analytics 4 Conversion

Taking Control of Google Analytics 4 Conversion

By George Nenni, Founder, Generations Digital What is all the commotion these days about Google Analytics 4? The current version of Google Analytics, which is installed on every dealer website in the U.S. is going away. That’s right, this coming July 1st, 2023, the...

5 Questions to Ask DVA Providers

5 Questions to Ask DVA Providers

By Tiffany Peeler, Vice President of Sales & Operations, Proactive Dealer Solutions Fixed Ops is evolving fast. Dealerships across the country are adopting technology solutions with the ability to deliver instant information and Amazon-like customer convenience....

Strengthen Your Used Car Strategy for 2023

Strengthen Your Used Car Strategy for 2023

By Scott Penn, VP Business Development, APCO Holdings Used vehicle sales have always been very important to any dealer’s overall profit model. The current and future challenges to new vehicle volume and service opportunity based on less new cars in the pipeline and...

The Five-Star Impact of Custom Video

The Five-Star Impact of Custom Video

How an auto group successfully launched custom videos to its locations in both sales and service By Jake Hales, Digital Operations Manager, Gee Automotive Companies Wow, video has been taught as an important strategy at Digital Dealer for over 10 years. This session...

The Current State of Automotive e-Commerce

The Current State of Automotive e-Commerce

By Dan Dulik, Director of Product Marketing, Elead/CDK Global Car buying has been on the list of experiences that need reinvention for years. Digital retailing solutions coupled with process improvements offer a lot of opportunities to both enhance the quality of the...

The 5 Biggest Mistakes Sales Reps Make on The Inbound Sales Call

The 5 Biggest Mistakes Sales Reps Make on The Inbound Sales Call

By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions Did you know the inbound sales call is your dealership’s hottest lead? These consumers are the closest to buying a car, yet it's where dealerships experience most of...

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