Trending Auto RETAIL News
How Customer Convenience Benefits Dealers
By Scott Penn, VP Business Development, APCO Holdings Every time I watch television, I see anti-dealership commercials from disruptors with online or end-to-end buying solutions. What are they selling? They don't advertise competitive prices; instead, they focus on...
Time to Develop a Highly Differentiated Local Dealer Brand
Do you really want your only chance to sell that same vehicle based on lowest price or how fast you respond to an incoming lead? Of course not. Here are some ways to begin to develop and communicate your own special dealership brand…
3 Essential Team Management Tactics for Successful Social Selling
It’s a new challenge for auto retailers to control the customer experience in this context, and customers are in the driver’s seat. Specific automotive social selling team management tactics can be applied so that salespeople serve customers…
Digital Dealer Tampa 2022 – Conference & Expo Highlights
On May 9-11, 2022, dealers and managers, OEMs, auto retail solution providers, thought leaders, and digital experts joined together at the Digital Dealer Conference & Expo in Tampa, FL, for learning, networking, and innovating.
How Do We Solve the Shortage of Technicians?
By Sean Reyes, Chief Marketing Officer, Recall Masters According to an article in MarketSource, past NADA Chairman, Charlie Gilchrist estimates that within the 16,500 dealership members, 76,000 technicians will be needed by 2026. There is a large pool of existing...
Social Listening With Video
By Tim James, COO, Flick Fusion It is a well-known fact that video marketing is the most desired and powerful way to engage customers. There are many ways to use video to engage customers including explainer videos, video walkarounds of vehicles, live interactions,...
The EV Knowledge Gap is Wider Than Dealers Think
By Andrew Garberson, Head of Marketing, Recurrent Electric cars have come a long way and have a long way to go. Perhaps I already knew that going into my session on electric car buyer personas at Digital Dealer in Tampa. While EV enthusiasm likely outpaced EV supply...
How Dealers Approach Vehicle Photography Differently in Today’s Digital Retail World
By Peter Duffy, Founder/CEO, Dealer Image Pro A picture is worth a thousand words, but in today’s world of automotive digital retail, it needs to be worth a thousand clicks. That’s because while more people are shopping online today for cars and trucks, they’re making...
Automobile Dealerships Get Deadline for Cybersecurity Updates from Gramm-Leach-Bliley Act
By Stephen Heath, Chief Technology Officer, TorchLight Implementing IT security measures to protect the data privacy of both businesses and customers can be a daunting proposition for automobile dealerships, particularly smaller dealerships. The increased demand on...
Push the Pedal Down on Auto Sales With ADKAR Training
By Tiffany Peeler, VP of Sales and Operations, Proactive Dealer Solutions The chip crisis will abate and your lot will be full of vehicles again. Yet, one can argue that the retail auto sales experience has changed forever. Consumers like completing more of the buying...
How to Crush Car Sales in a Social Media World
By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions If you’re in the business of selling cars and wish to capture opportunities with potential car buyers outside of the brick & mortar showroom, it’s important to...
How Dealers Can Advertise EV Cars & Trucks to Grab More Market Share
By Jeff Allen, Vice President of Customer Experience, PureCars Electric vehicles (EVs) have become an extremely polarizing topic over the years. Every day there seem to be dozens, if not hundreds, of articles talking about this segment of the automotive market....