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How Customer Convenience Benefits Dealers

How Customer Convenience Benefits Dealers

By Scott Penn, VP Business Development, APCO Holdings Every time I watch television, I see anti-dealership commercials from disruptors with online or end-to-end buying solutions. What are they selling? They don't advertise competitive prices; instead, they focus on...

Time to Develop a Highly Differentiated Local Dealer Brand

Time to Develop a Highly Differentiated Local Dealer Brand

Do you really want your only chance to sell that same vehicle based on lowest price or how fast you respond to an incoming lead? Of course not. Here are some ways to begin to develop and communicate your own special dealership brand…

3 Essential Team Management Tactics for Successful Social Selling

3 Essential Team Management Tactics for Successful Social Selling

It’s a new challenge for auto retailers to control the customer experience in this context, and customers are in the driver’s seat. Specific automotive social selling team management tactics can be applied so that salespeople serve customers…

Digital Dealer Tampa 2022 – Conference & Expo Highlights

Digital Dealer Tampa 2022 – Conference & Expo Highlights

On May 9-11, 2022, dealers and managers, OEMs, auto retail solution providers, thought leaders, and digital experts joined together at the Digital Dealer Conference & Expo in Tampa, FL, for learning, networking, and innovating.

How Do We Solve the Shortage of Technicians?

How Do We Solve the Shortage of Technicians?

By Sean Reyes, Chief Marketing Officer, Recall Masters According to an article in MarketSource, past NADA Chairman, Charlie Gilchrist estimates that within the 16,500 dealership members, 76,000 technicians will be needed by 2026. There is a large pool of existing...

Social Listening With Video

Social Listening With Video

By Tim James, COO, Flick Fusion It is a well-known fact that video marketing is the most desired and powerful way to engage customers. There are many ways to use video to engage customers including explainer videos, video walkarounds of vehicles, live interactions,...

The EV Knowledge Gap is Wider Than Dealers Think

The EV Knowledge Gap is Wider Than Dealers Think

By Andrew Garberson, Head of Marketing, Recurrent Electric cars have come a long way and have a long way to go. Perhaps I already knew that going into my session on electric car buyer personas at Digital Dealer in Tampa. While EV enthusiasm likely outpaced EV supply...

Push the Pedal Down on Auto Sales With ADKAR Training

Push the Pedal Down on Auto Sales With ADKAR Training

By Tiffany Peeler, VP of Sales and Operations, Proactive Dealer Solutions The chip crisis will abate and your lot will be full of vehicles again. Yet, one can argue that the retail auto sales experience has changed forever. Consumers like completing more of the buying...

How to Crush Car Sales in a Social Media World

How to Crush Car Sales in a Social Media World

By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions  If you’re in the business of selling cars and wish to capture opportunities with potential car buyers outside of the brick & mortar showroom, it’s important to...

How Dealers Can Advertise EV Cars & Trucks to Grab More Market Share

How Dealers Can Advertise EV Cars & Trucks to Grab More Market Share

By Jeff Allen, Vice President of Customer Experience, PureCars Electric vehicles (EVs) have become an extremely polarizing topic over the years. Every day there seem to be dozens, if not hundreds, of articles talking about this segment of the automotive market....

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