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Ultimate Ad Placement Strategy for Today’s Auto Buyer Journey

Ultimate Ad Placement Strategy for Today’s Auto Buyer Journey

By Molly Dennehy, Brand Manager, Dealers United In today’s digitally dominated world, it is more important than ever to meet potential auto shoppers where they are online. And it is no shocking secret that today’s savvy consumers (as well as their moms, coworkers, and...

4 Ways to Boost Owner Retention Program ROI

4 Ways to Boost Owner Retention Program ROI

By Earl Asbill, National Director of Marketing for Vehicle Solutions, Solera Owner retention programs (ORPs) are nothing new, but every so often it is beneficial to review your dealership’s service marketing efforts and returns. Are you getting the most out of your...

How Customer Convenience Benefits Dealers

How Customer Convenience Benefits Dealers

By Scott Penn, VP Business Development, APCO Holdings Every time I watch television, I see anti-dealership commercials from disruptors with online or end-to-end buying solutions. What are they selling? They don't advertise competitive prices; instead, they focus on...

Time to Develop a Highly Differentiated Local Dealer Brand

Time to Develop a Highly Differentiated Local Dealer Brand

Do you really want your only chance to sell that same vehicle based on lowest price or how fast you respond to an incoming lead? Of course not. Here are some ways to begin to develop and communicate your own special dealership brand…

3 Essential Team Management Tactics for Successful Social Selling

3 Essential Team Management Tactics for Successful Social Selling

It’s a new challenge for auto retailers to control the customer experience in this context, and customers are in the driver’s seat. Specific automotive social selling team management tactics can be applied so that salespeople serve customers…

Digital Dealer Tampa 2022 – Conference & Expo Highlights

Digital Dealer Tampa 2022 – Conference & Expo Highlights

On May 9-11, 2022, dealers and managers, OEMs, auto retail solution providers, thought leaders, and digital experts joined together at the Digital Dealer Conference & Expo in Tampa, FL, for learning, networking, and innovating.

How Do We Solve the Shortage of Technicians?

How Do We Solve the Shortage of Technicians?

By Sean Reyes, Chief Marketing Officer, Recall Masters According to an article in MarketSource, past NADA Chairman, Charlie Gilchrist estimates that within the 16,500 dealership members, 76,000 technicians will be needed by 2026. There is a large pool of existing...

Social Listening With Video

Social Listening With Video

By Tim James, COO, Flick Fusion It is a well-known fact that video marketing is the most desired and powerful way to engage customers. There are many ways to use video to engage customers including explainer videos, video walkarounds of vehicles, live interactions,...

The EV Knowledge Gap is Wider Than Dealers Think

The EV Knowledge Gap is Wider Than Dealers Think

By Andrew Garberson, Head of Marketing, Recurrent Electric cars have come a long way and have a long way to go. Perhaps I already knew that going into my session on electric car buyer personas at Digital Dealer in Tampa. While EV enthusiasm likely outpaced EV supply...

Push the Pedal Down on Auto Sales With ADKAR Training

Push the Pedal Down on Auto Sales With ADKAR Training

By Tiffany Peeler, VP of Sales and Operations, Proactive Dealer Solutions The chip crisis will abate and your lot will be full of vehicles again. Yet, one can argue that the retail auto sales experience has changed forever. Consumers like completing more of the buying...

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