Trending Auto RETAIL News
What the Data Reveals: Communication was Always the Key
By Joe Shaker, Owner of Shaker Auto Group, and CEO of TruVideo Data isn’t everything, but it sure does shine a light on what people want. The pandemic only accelerated what was already becoming clear: automotive customers most value transparency, personalization, and...
Digitization in Automotive Merchandizing Still Far Off in Today’s Online Retailing Landscape
By Peter Duffy, Founder/CEO, Dealer Image Pro Even before the pandemic expanded online retailing, automotive dealers knew that photos were the most important thing they could leverage to bring their vehicles to market. While dealers now know that a car with zero...
Why Aren’t More Dealers and Lenders Leveraging Credit-First Soft Pulls?
By Ken Hill, Managing Director, 700Credit Shopping for a vehicle comes with all kinds of stressors for a consumer – some of which can affect their relationship with the dealer and lender. The decision to require a shopper to undergo a credit verification can be...
4 Tips to Build Trust with Car Buyers
By Michael Biasco, Senior Product Marketer, Elead/CDK Global People tend to think of businesses the way they think of people. They hold them to certain standards and build relationships with those they trust. In fact, over 90% of car buyers say trust is essential when...
Is In-Vehicle Technology Outpacing Itself?
By Sean Reyes, Chief Marketing Officer, Recall Masters Many vehicle manufacturers and vendors are developing autonomous technology and incorporating it into the latest vehicles. The key factor here is that this technology has to be tested. And not only tested but...
How to Market Your Crypto Advantage
By Katie Robinson, Chief Marketing Officer, Cion Digital Cryptocurrency is quickly becoming mainstream amid market conditions. According to a Motley Fool survey, 145 million U.S. adults, or about 56% of the population, say they own or have owned cryptocurrency....
Technology, Recalls, and Inevitable Challenges
By Sean Reyes of Recall Masters As vehicles become increasingly advanced, many OEMs are integrating technology that includes the ability to upload software updates by over-the-air (OTA) methods. Tesla has been doing this since its inception. But there are only so many...
Grab a Fork: It’s Time to Digest Your Dealership Data and Make it Count
By Lisa Gener, Chief Revenue Officer, Dealer Alchemist Today’s leading dealers are taking the time to learn the difference between reaching the right audience and selling the vehicles they have versus screaming into the internet void. They know that what worked before...
Why Are They Leaving?
By James A. Ziegler, CSP, HSG, "The Alpha Dawg" If you know me, you know that I hate stats. I believe most stats are made up and created by individuals that want to influence the people receiving the stats. I'm not saying you should ignore stats altogether, but you...
Oops They Did It Again
By Tom Kline, Lead Consultant & Founder, Better Vantage Point Oops, they did it again. I just unpacked my new desktop computer, screens, camera, and enough cables for you, me, and every adult on the planet. (Well, not quite but definitely an abundance!) Along with...
Bridge the Gap Between Online and On-the-Lot Sales With Video
By Tim James of Flick Fusion Change happens at an ever-escalating pace. Think about how you are currently reading this blog; on your computer or a smartphone that you purchased just a couple of years ago, that is likely already three models outdated. It can be hard to...
Put the I Back in Omnichannel
By Dave O’Brien of Quantum5 While digital retailing is the current buzzword in our industry, I think any way of selling to today’s online customer should instead be termed “modern retailing.” In today’s increasingly digital environment knowing how to read people and...