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Trending Auto Retail News

Feeling Family Pressure? How to Overcome Mismatched Expectations

Feeling Family Pressure? How to Overcome Mismatched Expectations

By David Weaver, Associate, Succession Advisor, The Rawls Group Jack’s face reddened as he talked with his brother on the phone. It was more than obvious that he was not happy with the conversation which was further confirmed when he slammed the receiver down. We had...

It Doesn’t Get Much Worse than This!

It Doesn’t Get Much Worse than This!

By Dan Beres, Managing Partner, Recall Masters All automobile manufacturers strive for dominance in the marketplace. Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of...

How Do You Diagnose and Mend a Broken Culture?

How Do You Diagnose and Mend a Broken Culture?

By Dan Schneider, Partner/Director, The Rawls Group Every organization has a culture. It’s the collective personality of the people who represent you daily. As such, it’s a combination of logical and emotional behavior patterns that either draw people in or push them...

Relevance Is King: Aligning Content with Search Intent

Relevance Is King: Aligning Content with Search Intent

By Dane Saville, Co-Founder, Brand and PR Manager, Reunion Marketing COVID-19 has forced changes upon consumers, advertisers, and automotive retail. There is not one facet of American life — of global life — that has not been affected. People have been quarantined for...

Supercharging Vehicle Sales During the Recovery Phase

Supercharging Vehicle Sales During the Recovery Phase

By Doug Van Sach, VP of Strategy and Analytics, AffinitivAs auto sales start to rebound across the country, auto retailers may be tempted to slowly ramp up their marketing investment until customers return in larger numbers. Our research into the state of recovery in...

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