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Trending Auto Retail News

Is Your Web Site Fully Optimized?

Effective SEO campaigns are more than just keywords and meta tags It’s not news that search engine optimization has been a hot topic in the automotive industry for quite a while. You have probably spent a significant amount of time throughout the last year learning...

Quick Tips to Improve Online Pre-Owned Sales

Creative merchandising of inventory improves sale chances We’re well into the first quarter, but it’s never too late to tweak our annual goals. At the very least we all can use a reminder of the basics that got us to where we are today. Think back to your first days...

Making Profit with your IT Department

For many years, a major DMS provider would sell their system on the claim that if they switched to their system, a dealership could reduce office staff by 50%.  The latest claim that’s been going around has been if you get an ASP solution, you can get rid of your IT...

The Cruel Mistress of Social Media

It wasn’t very long ago that the social networking sites of today were being hailed as a virtually cost-free medium to reach your clients with your advertising efforts.  “Hey!  You get to put your very same ads and commercials someplace else, but for free!”  It was...

NADA and Dealers: Why Associations Matter

NADA stands for the National Automobile Dealers Association, and the key word here is ???association.??? It means ???together.??? It means we all come together in a united front to face the challenges of our industry???and they continue to be many. Last year, through...

Rob Fowler, Modern Automotive

Rob Fowler, Modern Automotive

Modern Automotive Group’s story, to be frank, isn’t really all that modern. That’s because the group’s original store dates back before the days of the Great Depression. The Chevrolet store – one of two in Winston-Salem, NC, was going out of business when O.F. Fowler,...

Documentation is the New Negotiation

By now, almost everyone recognizes the importance of pricing vehicles competitively. Almost every shopper has checked the Internet before they burn their $3 per gallon gasoline and valuable time and venture out into the marketplace. Unless your dealership has a...

So, You Think you Have Problems?

Sometimes we get so caught up in our own world we lose sight of what others in similar, but still different industries have to cope with. Choices, choices, choices?? I can't recall how many times I've visited with a parts manager and heard complaints that the orders...

Doing Business on the Dark Side

It's no secret that automotive dealerships universally are dealing with shrinking customer counts in service and parts. Not only has the sudden and significant downturn in new unit sales impacted this figure, but the fact that vehicles only need servicing a couple...

Improve your Bottom Line with Purchasing

To survive 2009, you probably cut costs by eliminating positions and reducing salaries and benefits, curtailing spending on supplies and services while renegotiating pricing and terms with vendors. But is that effort organized in a way that will yield sustainable...

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