Trending Auto Retail News
GM: Cadillac Meets New Customers Where They Live and Play
DETROIT – In the hotly contested battle for luxury car buyers, personal experience matters most. So Cadillac is putting potential customers behind the wheel of a 556-horsepower Cadillac CTS-V on a private racecourse. It’s an experience few would soon forget, and...
Survey: 28% of American adults use mobile and social location-based services
WASHINGTON – More than a quarter (28%) of all American adults use mobile or social location-based services of some kind. This includes anyone who takes part in one or more of the following activities: 28% of cell owners use phones to get directions or recommendations...
Average Unique Visitors to Websites in August 2011: 3,150
According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 47% during the month of August 2011. This information is based on statistics for national automotive Internet behavior for August 2011. Below are a few key statistics...
Google Senior Account Executive Looks at How To Understand the Digital Engagement of Today’s Car Buyer
What actions do car buyers take online before visiting a dealership to purchase a vehicle? Google partnered with Shopper Sciences to examine the path to purchase in the car buying process. This study introduces the Zero Moment of Truth (ZMOT), the actions a consumer...
Edmunds.com Launches New Shopping Guide for Car Technology
SANTA MONICA, Calif. — Edmunds.com, the premier online resource for automotive information, launched today a new online guide to help consumers better understand the range of new entertainment and information technology that are now available in most new cars. "Car...
COO/founder of ClickMotive Discusses How to Make Any Website Vendor More Effective
Everyone has a web site these days, but technology moves very quickly. Are you keeping up? What are a few elements of the digital marketing age that you should expect to get when purchasing a web site? Is your site converting all the leads possible? How do you...
Facebook Fans to Get Exclusive Progress Reports on New Ford Focus ST
DEARBORN, Mich. – Since Ford first announced its all-new Focus ST, performance car fans around the world have been eager to find out more. To answer this demand, Ford will begin actively sharing both exclusive video and photography, first on the Ford Focus Facebook...
Manheim Honored Among AARP’s “Best Employers for Workers Over 50” For Third Year
ATLANTA – Manheim – the world’s leading provider of vehicle remarketing services – enjoys a reputation as a great place to work according to AARP, who recently recognized Manheim for the third time as one of the “Best Employers for Workers Over 50.” Approximately 57...
FordDirect Announces New Texting Service to Ease the Shopping Process for Consumers
Dearborn, Mich. – FordDirect announced a mobile service that enables shoppers to receive prompt, targeted information about Ford vehicles by simply sending a text message from their mobile device. Powered by mobile marketing and advertising company Hipcricket, an...
RUN Powered by ADP® Payroll Platform Now Available for Small Business Owners Using RIM Smartphones
ROSELAND, N.J. -- ADP®, a leading provider of human resource outsourcing, payroll services, tax and compliance services, benefits administration and integrated computing solutions for vehicle dealers, today announced that its popular payroll management platform for...
TrueCar, Inc. Acquires Carperks
SANTA MONICA, Calif. -- TrueCar, Inc. the only transparent publisher of real-time new and used vehicle transaction data in the U.S. market, has completed the acquisition of Carperks, a leading provider of automotive purchasing and leasing programs that leverages group...
Saab Automobile AB Files for Voluntary Reorganization
ZEEWOLDE, Netherlands -- Swedish Automobile N.V. (Swan) announces that Saab Automobile AB and its subsidiaries Saab Automobile Powertrain AB and Saab Automobile Tools AB (collectively Saab Automobile) will file for voluntary reorganization today at 09:00 CET with the...
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