Trending Auto Retail News
AutoSoft Adds Ford One Warranty Solution Integration to DMS
WEST MIDDLESEX, PA, September 28, 2011 – AutoSoft Inc. announced the integration of Ford ONE Warranty Solution (OWS) with the AutoSoft DMS. AutoSoft is one of the first dealership service providers to pilot OWS and receive certification from Ford. The new Ford...
Automaker’s Ads — Pulled or Rotated?
Ford Motor Company has recently pulled television ads that featured messages backing the fact that the automaker did not take the government bailout money, according to The Detroit News. The story, that ran in the opinion section, said Ford pulled the ad after people...
Consumer Confidence Index Unchanged in September
NEW YORK -- The Conference Board Consumer Confidence Index®, which had declined sharply in August, remained essentially unchanged in September. The Index now stands at 45.4 (1985=100), up slightly from 45.2 in August. The Present Situation Index decreased to 32.5 from...
VW Dealers Continue Successful Growth in U.S.
According to a story from The Detroit News, during a two-day meeting with company officials recently, Volkswagen has stated its U.S. dealer success continues to improve. The story said, officials credit the dealer's increase in profitability to the automaker’s current...
It is Time: Don’t be Late to the Social Media Party
It is time. Regardless of personal opinions, comfort levels, feeling overwhelmed or just disinterested in the concept, it is time for your dealership to have a social media presence. No longer can you peek from behind the curtain to see how this social media movement...
Auto Advertising: Less Need to Woo Customers
Auto marketers are changing the way they are advertising by doing less wooing of customers a story from AdWeek said. According to the story, auto marketers have figured out a better way to settle the balance of supply and demand and haven’t been highlighting “price...
OnStar Reverses Decision to Change Terms and Conditions
This week, according to The Detroit News, a Senate Democrat requested the privacy rules of OnStar be given a second look. The story said, Sen. Charles Schumer, D-N.Y., is concerned with the fact that OnStar still keeps track of consumer’s location and speed, even...
Marketing & Communications Director Reveals How Dealers Have Come to Understand and Harness the Principles of Social Media
In 2010, the automotive dealership Lebanon Ford made a decision to embrace social media -- going beyond just setting up a Facebook and Twitter account. It drove them to review and revamp almost all internal processes and marketing initiatives in order to create an...
IMN Chief Executive Officer Teaches How to Mine the Sales Opportunities Using Technology
In the late ‘90s, as automotive consumers flocked to the web to conduct vehicle research, dealers responded by creating the industry’s first generation of Internet marketing – large portal sites with a wide array of vehicle information designed to educate consumers...
Summit Assistance Dogs Receives New 2011 Prius from Foothills Toyota
BURLINGTON, Wash. – As part of Toyota’s nationwide “100 Cars for Good” philanthropic program, Foothills Toyota of this Washington community has donated a 2011 Toyota Prius to Summit Assistance Dogs of nearby Anacortes, WA. Along with the new vehicle, Foothill Toyota’s...
Autobase Chooses DataOne Software’s OEM Service Schedules for Enhanced @utoScheduler Functionality
Beverly, Massachusetts - DataOne Software, a division of Dominion Dealer Solutions and a leading provider of vehicle data content and VIN decoding solutions, announced it has been selected to provide OEM Service Schedules to Autobase, also a division of Dominion...
The Liberator Fuel Saver Is Putting More Fuel Efficient Cars In Dealerships
KNOXVILLE, TN - With the cost of fuel soaring, Liberator Fuel Saver knows that dealers want cars with the highest fuel economy possible, especially when stocking up for the holidays and the new year. Installation of the Liberator Fuel Saver by mechanics in the cars...
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