Trending Auto Retail News
Study Reveals Consumers Want Better Experience, Deeper Engagement and More Value from Brands Through Social Media
PALO ALTO, Calif and EMERYVILLE, Calif. – Consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of the Chief Marketing...
Rene’ Isip’s Toyota of Lewisville Implements Innovative Program to Give Back and Drive Sales through Facebook, Twitter and Toyotathon
DALLAS, Texas -- Rene’ Isip, owner of Dallas-based Toyota of Lewisville, believes that people are the key to running a successful car dealership. It’s just that while people have stayed relatively consistent through the years, the ways to connect with them have...
IntelliChoice Announces Category Leaders in Onboard Automotive Technology
Campbell, Calif. – IntelliChoice, the market leader in automotive ownership cost and practical car purchasing advice, announced the results of the 2011 IntelliChoice Technology Review. In fulfillment of its mission to apprise consumers of important factors that...
Kbb.com Spreads Holiday Happiness With On-site Sweepstakes
IRVINE, Calif. -- Kelley Blue Book www.kbb.com, the leading provider of new car and used car information, today announces a Holiday Happiness sweepstakes in honor of the gift-giving season. Today through December 27, 2011, kbb.com site visitors can enter to win one...
GM’s 6/11 CYTD Dealer Retail Sales Performance Review
Don’t forget the lessons learned during dealer reinstatement arbitrations General Motors has published dealers’ Retail Sales Performance Reviews for the calendar-year-to-date June, 2011. The report has also been posted on GM’s DART website. The Reviews place...
PPG Supports Van Tuyl Group in Kickoff of First Annual Charity Super Bowl
STRONGSVILLE, Ohio – Super Bowl 2012 weekend now has an exciting added attraction in the Dallas-Fort Worth area. The Van Tuyl Group, an Irving, Texas-based company with more than 70 automotive dealerships across the country, has announced the establishment of the...
TidalTV Launches Most Comprehensive, End-to-End Video Advertising Solution and Media Platform for Automotive Marketers
NEW YORK -- TidalTV—an online video advertising platform and solutions provider—today announced the launch of the industry's most comprehensive set of audience targeting products for the automotive industry. The products enable local, regional and national automotive...
DealerTrack and Internet Brands Form Joint Venture to Provide Industry Leading Data Solutions to the Automotive Market
LAKE SUCCESS, N.Y. and DETROIT -- DealerTrack (Nasdaq: TRAK) and Internet Brands announced that the data solutions businesses of Chrome Systems, Inc., a DealerTrack company, and Autodata Solutions Inc., a division of Internet Brands, will be combined through a joint...
Kantar Media Reports U.S. Advertising Expenditures Increased 1.5% In The First Nine Months Of 2011
New York, NY – Total advertising expenditures in the first nine months of 2011 increased 1.5 percent from a year ago and finished the period at $104.7 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and...
Survey Says Customer Communications Management is the Priority
STAMFORD, Conn. - Brands seduced by the hype around social media risk alienating their customers, according to a report by Pitney Bowes Inc. called The Customer Dance: When to Lead and When to Follow. By investing time and money in social media interaction, marketers...
Hiring in the creative and marketing fields expected to remain strong in 2012
MENLO PARK, Calif. -- Hiring in the creative and marketing fields is expected to remain strong in the first quarter of 2012, according to The Creative Group Hiring Index for Marketing and Advertising Professionals. Eighteen percent of executives interviewed said they...
Volkswagen Returns to the Super Bowl
HERNDON, Va. -- Volkswagen of America, Inc. announced today it will advertise during the Super Bowl® for the third consecutive year. Following the success of last year's two 30- second spots, Volkswagen will premiere one 60-second spot at the beginning of the third...
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