Trending Auto Retail News
Vice President of Training for Phone Ninjas Explains How to Brand the Dealership in the YouTube Market
Elise Kephart, vice president of training for Phone Ninjas, is sharing her expertise with automotive dealers and managers on how to brand the dealership in the YouTube market. Elise Kephart will show you, step-by-step, how to make a YouTube video in five minutes that...
Facebook Grows at a Slow Rate in 2011
According to a story from eMarketer.com, Facebook has grown at a slower rate in 2011. The story said this might be because the social networking site had a substantial growth in 2010, and it had to level out sometime. eMarketer.com forecasts Facebook’s user growth to...
New Chevrolet Racecar to Debut for 2013 Season
DETROIT – The countdown to the debut of Chevrolet’s next NASCAR Sprint Cup Series racecar is underway. Chevrolet announced today that for the 2013 season, Team Chevy will be racing a vehicle based on a new nameplate to the brand’s lineup. Taking advantage of the new...
Kia Motors’ “Kia Rio Windows Down” Playlist on Spotify Gains Momentum on Facebook
IRVINE, Calif. -- In an automotive first, Kia Motors America (KMA) and music-loving Facebook users are creating a one-of-a-kind online playlist, titled "Kia Rio Windows Down," through Spotify, the award-winning digital music service that embraces sharing music and...
Two Steps to Fight Technology Inertia
I was once working at a dealership at the same time a trainer was teaching a class on how to use a new version of the DMS system. The frustrated trainer came out of the classroom and said to me, “I can teach a monkey to press the control key and he’ll do it all day. I...
Five Reasons Why Dealers Will See Continued Growth in 2012
Considering the state of world events and market conditions, 2011 turned out to be a pretty good year for auto dealers, at least compared with 2010. According to information published by Autodata Corp., total light vehicle sales for 2011 was expected to surpass 12.5...
comScore Releases February 2012 U.S. Search Engine Rankings
RESTON, VA – comScore, Inc., a leader in measuring the digital world, recently released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 66.4 percent of search queries conducted....
OVE.com Honors Top-Performing Auction Locations
ATLANTA – OVE.com, Manheim’s 24/7 Bid or Buy now wholesale vehicle marketplace, announced its top-performing auction locations at their third annual Otto Awards ceremony. Named for the company’s ferret mascot, the Otto Awards are broken into five winning categories,...
Polk: 2011 Commercial Vehicle Registrations Reach 1.25 Million, Led by Record Used Commercial Transactions
SOUTHFIELD, Mich. -- A Polk analysis of new and used commercial vehicle registrations (GVW 3-8) in the U.S. finds 1.25 million units were registered during the 2011 calendar year. Used commercial vehicle registrations reached a record level for a calendar year of...
Study: Lexus, Infiniti and Acura Dealerships Top Ranked for Response to Customer Internet Inquiries
MONTEREY, Calif. -- Lexus, Infiniti and Acura dealerships ranked highest in the 2012 Pied Piper Prospect Satisfaction Index® (PSI®) Internet Lead Effectiveness(™) (ILE™) Benchmarking Study, which measured auto dealership responsiveness to customer inquiries received...
Kantar Media Reports U.S. Advertising Expenditures Increased 0.8% In 2011
New York, NY – Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the...
Toyota Debuts Integrated Marketing Campaign for All-New Prius c
TORRANCE, Calif. – Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c, the newest member of the Prius Family. “The Game of Life with Prius c” demonstrates key vehicle...
Join us for Digital Dealer Las Vegas 2021