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Trending Auto Retail News

Warning: Stop ‘Flying Blind’ with No Clear Accountability

Implementing change to fix or improve any process requires you to have a plan of action and clear ability to track the effects of the change. Without this you are “flying blind” into the changes and have no way to see if the money you have spent is giving you the...

Customer Experience is New Luxury Battleground

Customer Experience is New Luxury Battleground

Cadillac institutes cultural initiatives to improve customer service DETROIT – The fierce competition between luxury automotive brands extends beyond artfully designed, high-tech new products. It’s about capturing the hearts and minds of affluent customers before...

FIAT Brand Kicks Off ‘Drive for the Fans’ Social Media Contest

FIAT Brand Kicks Off ‘Drive for the Fans’ Social Media Contest

Auburn Hills, Mich. - To commemorate the first “Fiat 500 Abarth Driving Experience” the FIAT brand has selected five Facebook fans to participate at a special inauguration drive event taking place in Las Vegas on today, Thursday, April 26. FIAT Facebook fans can enter...

Study: Facebook Average CPM Rates Increase by 41% Since Q1 2011

Study: Facebook Average CPM Rates Increase by 41% Since Q1 2011

LONDON and SAN FRANCISCO  --Facebook's average Cost per Thousand impressions (CPM) has increased by 41% since Q1 in 2011 according to the latest Global Facebook Advertising Report compiled by TBG Digital (TBG) and verified by the University of Cambridge. This is the...

Penske Automotive Reports Total Retail Unit Sales Increase 18.1%

Penske Automotive Reports Total Retail Unit Sales Increase 18.1%

BLOOMFIELD HILLS, Mich. --Penske Automotive Group, Inc. (NYSE:PAG), an international automotive retailer, announced the most profitable first quarter in Company history. First quarter 2012 income from continuing operations attributable to common shareholders increased...

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