Trending Auto Retail News
Interview with Lisa Cryder, Owner/General Manager Jeff Cryder, Director of Marketing Lebanon Ford
Trying something new is nothing new for the leadership at Lebanon Ford. They do it all the time. And, they sell a lot of cars in the process. For instance, how many dealerships do you know that have a spoofy video on their e-commerce website entitled: “Don’t Feed...
Car Enthusiasts Meet on The BLOCK
Interactive community for car nuts offers personalized profiles viewable with QR codes DETROIT – Are you on The BLOCK? That’s the question car enthusiasts will be asking this summer now that The BLOCK – powered by Chevrolet Performance – is online at theblock.com. The...
‘High Gear’ Chosen as Concept for First-Ever SEMA Mustang Build Powered by Women
DEARBORN, Mich. – Thousands of fans voted for a satin-black, luxury Ford Mustang concept in the first-ever SEMA Mustang Build Powered by Women. The project – a collaboration between Ford Motor Company and the Specialty Equipment Market Association (SEMA) – invited the...
Great Reads on Advertising and Branding
I read a lot. Often several business books a weekend. Well, sort of. About six years ago I stumbled upon the business book abstract website: www.GetAbstract.com. For a person like myself who loves to read, it was a Godsend. For a fee of approximately $300 a year, you...
Joe Verde’s ‘Earn Over 100K’ Sales Book To Develop High Achievers Now On 3rd Print Run
Orange County, CA. – The latest sales book to help turn average salespeople into high achievers in automotive sales by Joe Verde is on its third print run. The book, “Earn Over $100,000 Selling Cars – Every Year,” is relied upon by managers and salespeople in the...
Dealer ReCon Centers Capture Profits with Dr. ColorChip Paint System
Dr. ColorChip Introduces Cost-Effective Alternative to Professional Cosmetic Maintenance and Vehicle Reconditioning Services LAKE PARK, FL – South Florida-based Dr. ColorChip, a nationwide leader in the automotive touch-up paint industry, today announced the...
ClearMechanic Releases Spoof Commercials to Promote Online Scheduling Service for Car Repairs
YouTube spots jump on humorous video trends to bring new product to market. San Francisco, CA -- ClearMechanic, provider of technology to improve the auto repair experience, today released the first in a variety of spoof infomercials to promote their new service, an...
Are the Weeds and Bugs Taking your Garden?
When the president delivers his State of the Union address, he doesn’t wear a tank top, sandals and swig Jaeger from a bottle. Nor would you expect to see congregants shooting craps during church. And while spectators at a playoff game aren’t expected to communicate...
CarInsurance.com ‘Nosy Neighbor’ Tool Exposes Auto Insurance Rates by ZIP Code
Foster City, CA -- The cheapest place in America to insure a car is rural Arizona, a new study from CarInsurance.com finds. The most expensive is the Detroit metro area – with a $3,483 difference in average annual premiums between the two. CarInsurance.com’s new “Nosy...
FIAT of Austin Tops 100 Units to Earn Visit by Chrysler Group CEO Sergio Marchionne
Austin, Texas - Chrysler Group LLC CEO Sergio Marchionne today personally congratulated FIAT of Austin for becoming the first FIAT studio in the country to sell more than 100 Fiat 500s in any given month. FIAT of Austin, located in this state’s capital city, sold 110...
Chevrolet Kick-Starts Global Commitment to International Football
SHANGHAI – Chevrolet’s five-year agreement to become the Official Automotive Partner of Barclays Premier League giant Manchester United includes the creation of the Chevrolet China Cup as part of the Manchester United 2012 Tour, delivered to the world by DHL....
White Paper from Automotive Compliance Consultants Helps Auto Dealers Avoid $100,000 Warranty Claims Mistakes
CRYSTAL LAKE, IL – A new white paper from Automotive Compliance Consultants offers auto dealers guidelines on how to better avoid costly warranty claims errors and maximize claims payments. “Manufacturers are increasingly cost conscious when it comes to warranty...
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