Trending Auto Retail News
Strong Incentives Help Vault Hyundai and Kia To Top ASI Ranks
Dataium ASI Rebounds, Buying Cycle Lengthens Nashville, TN — Dataium, the largest aggregator of online automotive shopper behavior, today released its monthly ASI report. The ASI (Automotive Shopper Intensity) index, a leading predictive indicator of automotive retail...
A Reason for Every Lead
It’s no secret that dealership website leads close higher than most other lead sources. While most of us accept it as fact, we rarely take the time to consider why that may be. We’ve all heard the rhetoric about some independent auto shopping websites pulling the...
Chevrolet to be Official Automotive Partner of Liverpool FC
DETROIT – Chevrolet this week announced that it is entering into a four-year agreement with Liverpool Football Club to become its Official Automotive Partner. U.S.-based brand has four-year sponsorship with Barclays Premier League club Chevy Becomes Official Sponsor...
Ford Earns Second Quarter 2012 Pre-tax Operating Profit Of $1.8 Billion
DEARBORN, Mich. -- Second quarter pre-tax operating profit was $1.8 billion, or 30 cents per share, a decrease of $1 billion from second quarter 2011. Ford has now posted a pre-tax operating profit for 12 consecutive quarters Second quarter net income was $1 billion,...
DealerSocket Releases Powerful Data-Cleansing Tool: DataRefresh
DealerSocket Continues to Innovate, Leading Auto Dealers to Higher Profitability SAN CLEMENTE, Calif. -- DealerSocket, the leading CRM solution for the automotive industry, has released DataRefresh, a powerful new data validation and append service for auto dealers....
Web Product Manager at Naked Lime Marketing Explains How Local Marketing Equals Mobile Marketing
Local marketing has been a focus since the days of the first phone book. But, with the ever-changing landscape and with so many options on the web and mobile, has your marketing lost its focus? Last year dealers and managers were trying to make sure they were...
U.S. Ad Spending Expected to Rise 3.6%
GroupM Revises Global Ad Spending Forecast to 5.1% Growth NEW YORK—An uncertain economy in both Europe and the U.S. has led GroupM to project a 5.1 percent increase in 2012 global advertising spending in measured media to $506.3 billion, down from the 6.3 percent hike...
Managing Director of Salefest Advertising Discusses Creative Ideas to Generate Positive Results in New and Old Media
Are you looking for creative ideas to generate positive results in new and old media? Would you benefit from an in-depth look at the power of email marketing? If so, this work shop is for you. Patrick Tessier, managing director of Salefest Advertising, will cover a...
Mobile Advertising Report Reveals Latest Global Monetization Trends
San Mateo, CA and Oslo, Norway — Opera Software launched its first State of Mobile Advertising report, which highlights key data and trends in mobile advertising worldwide. The report will share finds from the perspective of the world’s leading mobile ad platform,...
SafeAuto announces new CEO as company approaches 19 years in the insurance business
Columbus, OH – For the first time in the company’s history, family-owned SafeAuto, based in Columbus, OH, is reaching outside its founding family for the company’s next leader.Ron Davies, former senior vice president with AllState Insurance Company, will take the...
Chalk One Up For the Good Guys
Making progress on the allocation front In my April 2012 column in Dealer magazine, “Allocation – Where Have All the Vehicles Gone?” we talked about the challenges facing certain dealers with regard to receiving a fair and adequate allocation of new vehicles to meet...
Experian Automotive: Japanese Automakers Make Strong Post-Earthquake/Tsunami Corporate Loyalty Comeback
Schaumburg, Ill. — Experian Automotive this week announced that Toyota Motor Corporation and Honda Motor Company made strong comebacks in corporate loyalty in Q1 2012 after seeing their respective rankings drop significantly after the March 2011 earthquake and tsunami...
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