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Trending Auto Retail News

Six Smart Moves to Merge Social Media and Direct Marketing

Ah, the good ol’ days. It was just a few years ago that traditional advertising was king of the kingdom. Blast your message to the masses and inevitably someone would hear it. Direct mail, TV, radio, print and e-mail marketing were the “go-to” players for dealerships...

Lista Introduces Mini Mezzanine Advanced Systems

Cost-effective alternative to building an additional floor or adding square footage Lista International Corporation introduces the new Mini Mezzanine, which maximizes your usable storage footprint while providing much higher storage density of items of all sizes....

Report: Ford is the Top Auto Brand with $79.8M of Impact Media Value

Report: Ford is the Top Auto Brand with $79.8M of Impact Media Value

Honda and Toyota Claim Second and Third; Volkswagen and GM Are the Biggest Movers; New Models Drive Buzz for the Top Auto Brands JERICHO, NY – Ford is the top auto brand with $79.8M of Impact Media Value according to General Sentiment’s New Models Auto MediaMatch...

White Remains No. 1 Car Color Globally

White Remains No. 1 Car Color Globally

TROY, Mich. – PPG Industries (NYSE: PPG), the world’s leading manufacturer of transportation coatings, today released its annual automotive color popularity and trend data. While white retained the leading spot as the most popular car color based on 2012 automotive...

DealerTrack Acquires Assets of Ford of Canada’s DMS Business

Agreement Builds on Long-Term Partnership in Canada Lake Success, N.Y. and Mississauga, Ontario, Canada ─ DealerTrack (Nasdaq: TRAK) today announced that DealerTrack Canada will acquire the assets of Ford Motor Company of Canada, Limited’s iCONNECT Direct DMS...

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