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Rolling Thunderettes
Automobile ads give the impression that women consumers are all mid-30s, lean, attractive and married, without children. (Most ads tend to portray women this way. It’s not just an auto thing.) The reality is that women buyers come in all different ages, marital...
IMN Explores Whether Auto Dealers Can Replace SEO with Social Content at the 13th Digital Dealer Conference
Attendees to Learn to Wring More Value Out of Social Marketing Strategies to Increase Website Traffic and Sales WALTHAM, Mass. -- IMN, the digital marketing company that delivers branded email newsletters and content for vertical markets, today announced details of...
DealerTrack Selected by Dealers United as Preferred DMS Provider
National Purchasing Network for Automotive Dealers Embraces DealerTrack DMS for its Superior Capabilities and High-Value LAKE SUCCESS, N.Y. -- DealerTrack (Nasdaq: TRAK) today announced the company has been selected as the recommended DMS provider for Dealers United,...
OpenRoad Lending Launches Hassle-Free Online Car Buying Program Powered by TrueCar
SANTA MONICA, Calif. -- OpenRoad Lending, an online Direct-to-Consumer auto finance company today, announced that it has partnered with TrueCar, an automotive pricing and analysis company that creates a better buying experience for consumers and dealers, to help its...
DealerRater Launches Mobile Optimized Web Site
Waltham, Mass. – DealerRater, the world’s premier car dealer review web site, today announced the launch of its mobile optimized web site. Automotive consumers can now easily research dealer reviews, rate their own car dealership experiences, and browse cars for sale...
Bernardi Auto Group Taps Netwatch USA for Proactive Security Solution
Remote Visual Surveillance Company Prevents Crimes at Growing Number of New England Dealerships BOSTON, MA -- Netwatch USA, a full-service remote visual surveillance company, today announced members of the Bernardi Auto Group as its newest U.S. customers. The group of...
Deloitte Consumer Spending Index Turns Upward on Housing Market Gains
NEW YORK -- The Deloitte Consumer Spending Index (Index) rose in September, primarily due to a nearly 11 percent increase in home prices, which offset weakness in other areas of the Index. The Index tracks consumer cash flow as an indicator of future consumer...
Marketing Manager for Netsertive Explains How To Rev Up Internet Advertising ROI
Traditional forms of advertising like print, direct mail and radio/TV broadcasting do not yield the same results for the investment as they once did, due largely to the explosion of digital media and online search and display advertising. Deciding to rethink your...
Industry Leader Discuses New Trends in Search and Social Marketing
Social has become search marketing and search has become social marketing. The two giants, Google and Facebook, are competing for the each other’s audience, which means each company has developed several new marketing opportunities and ways to increase your leads. The...
NADA Elects Alabama Auto Dealer Forrest McConnell as Vice Chairman for 2013
McLEAN, Va. -- The National Automobile Dealers Association has elected Forrest McConnell, III, as vice chairman for 2013. McConnell, owner of McConnell Honda and Acura in Montgomery, Ala., represents Alabama's new-car dealers on NADA's board. "I'm honored to be...
Former Sec. of Defense Robert M. Gates, Hyundai’s John Krafcik and Astronaut Mark Kelly to Headline 2013 NADA Convention
McLEAN, Va. -- Former Secretary of Defense Robert M. Gates , who will discuss global politics and U.S. foreign policy, joins a lineup of industry and inspirational keynote speakers at the 2013 National Automobile Dealers Association Convention and Expo in Orlando,...
Final ‘Random Acts of Fusion’ Adventure Combines Fun, Philanthropy and Fusion in a Way Only Ford Can
DEARBORN, Mich. – Ford dealerships across the nation are banding together to present a spectacular, one-night-only fundraising event on Thursday, Nov. 15 that will benefit local communities and engage consumers in a unique American Idol® experience and offer them a...
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