What’s the Right Budget for Service?
Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.
News April 25Latest in: Sales and Finance
The Time for eContracting Is Now
I recently participated in a panel discussion at CBA Live focusing on dealer motivations, eContracting, operational efficiencies, and…
News April 24
Collision Customer or Lifetime Customer? It Depends on the Data
Do you ever wake up in the morning, sip your coffee, and think, “Today is a great day…
News April 24
Making Money with Merchandising
The auto industry has shifted to a digital-first world and dealers need to adapt or they will continue…
News April 24
Compact Cars in Demand
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News April 24
Where to Find Your Next Great Salesperson? Try Your Favorite Restaurant!
“There aren’t any good salespeople anymore!” “No one wants to go into sales.” “Millennials just don’t have the…
News April 24
Let’s be Legendary
Every now and then you witness something truly inspiring. I was recently reminded such an occurrence…. It was…
News April 21
Think Tank: How To Use Your Leadership Skills To Motivate Your Staff & Tactics To Avoid
Managers need to do more than just manage; in order to be a good manager, YOU NEED TO…
News April 20
Freebie Friday: 6 Degrees of Separation
What does 6 degrees of separation mean to you? Well, to ELEAD1ONE Partner Bill Wittenmyer, it means the…
News April 20
We Have Video Content, Now What? (Part 1)
Tim James shares why simply having video content isn’t enough in this first video blog of a series.
News April 20
