Digital Dealer 26 Recap
DD26 could have been subtitled, The Marketeers Strike Back. I believe I counted 104 sessions, 62 of which…
News April 26Latest in: Sales and Finance
Profit By Action Quick Tip: Needs Assessment
Andy Church shares the importance of a needs assessment and offers some advice on how best to…
News April 26
Recalls Aren’t Going Away
CEO & Executive Chairman for Affinitiv Scot Eisenfelder shares why recalls aren’t going away and why dealers…
News April 26
Are Your Digital Retailing Efforts A-Maze-Ing?
While the components of digital retailing have existed within our industry for some time, digital retailing as a…
News April 25
Naked and Afraid? How a Survivalist Mindset Breeds Mediocrity
Have you ever seen the show “Naked & Afraid?” Two contestants strip down, head into the wild and…
News April 24
Spring Market Strength in Fifth Week
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News April 23
Freebie Friday: How to Combat Flat Vehicle Sales
Bill Wittenmyer explains why dealerships shouldn’t be afraid of slowing vehicles sales and the actions they can…
News April 19
3 Innovative Recall Tactics
Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The…
News April 19
What are the Odds?
On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet…
News April 19
Profit By Action Quick Tip: Prospecting
Sales people are not order takers. It is your responsibility to understand that your sales process starts…
News April 19
