Google’s New Search Mousetrap Changes the Game
Enhanced AdWords Campaigns. Hummingbird. Conversational Search. There’s been no shortage of big headlines coming out of the Mountain…
News January 7Latest in: Sales and Finance
Reinsurance and Succession Planning
Insurance is a very important profit center for a car dealership. And in my opinion, insurance will only…
News January 7
The Answers to Your Questions about Automated Customer Communication
What if your customers were automatically notified the minute their vehicle was completed, after receiving its maintenance? What…
News January 7Service by the Numbers: Seven Benchmarks of Success!
For those of you attending the NADA convention January 24 – 27 in New Orleans, I will be…
News January 6
Pushbutton Profit
Fumbling through your pockets or handbag to search for the right car key on a key ring is…
News January 2
Best Practices for Responsive Design
When Responsive Web Design hit the automotive space over a year ago, it was a brand new concept…
News January 2The Heartbreak (and Loss) of Broken Promises
A covenant is a contract. We make them when we ask someone’s hand in marriage, we sign one…
News January 2
Who is Serving Who?
“The customer knows in the first 60 seconds if you are trying to help them, or help yourself.…
News January 2Buyer Budget Rescue is Goodwill Karma for Car Dealers
Auto dealers aren’t budget counselors, but what if they were? Think of the goodwill a dealer would create…
News January 2
What Really Makes A Customer Defensive
Having been in the car business for over thirty years, I have often been amazed at how some…
News January 2
