Being Contextually Relevant Increases Customer Loyalty
Being contextually relevant increases customer loyalty, according to Forbes. It’s like the old 1980s ad “When E.F. Hutton…
News March 6Latest in: Sales and Finance
Does Mobile Search Really Matter?
From Search Engine Watch: Does mobile search really matter? Search Engine Watch recently covered AdGooroo’s Top 20 list…
News March 6
Americans Borrow Record Amount to Buy Cars
Americans borrow record amount to buy cars, according to Daily Finance. A combination of higher prices for new…
News March 6
March will be test of US auto demand
March will be test of US auto demand, according to U-T San Diego. March will be one of…
News March 6
With Apple’s ‘CarPlay,’ the Race for Flashier In-Car Touchscreen Controls Revs Up
With Apple’s ‘CarPlay’, the race for flashier in-car touchscreen controls revs up, according to Entrepreneur. As if drivers…
News March 6
The Dealership Profit Phoenix Has Risen
This year’s NADA was a great success! Reflecting on the 2014 convention, I could not help but think…
News March 4
Repossessing a Vehicle? Are you prepared?
As counsel for franchised and independent dealers across the U.S., I regularly get calls from clients about a…
News March 4
Leadership: For Better or Worse
Dr. Merlot, my sometimes brash alter ego, and I were finally having a long-awaited meeting with a client,…
News March 4
Two Traditional Management Practices That Undermine Used Vehicle Potential
I’ve long advocated that dealers need to recognize the primacy of the used vehicle department as an engine…
News March 4
Content is STILL King
Many years ago, I heard an influential digital marketing speaker tell his audience that the most important next…
News March 4
