The Importance of Being Earnest: Why Honesty Pays Off for Auto Dealers
Do you remember Oscar Wilde’s famous play, The Importance of Being Earnest? Its main point is that living…
News May 2Latest in: Sales and Finance
A Seven-Item Checklist for Measurable Marketing in the Digital Age
A seven-item checklist for measurable marketing in the digital age, from Marketing Profs. Here’s a little secret: Almost…
News May 1Deadly GM Switch Spells Demise of Antiquated Ignition Key
Deadly GM switch spells demise of antiquated ignition key, according to Bloomberg. The furor over General Motors Co.’s…
News April 28
Breaking the rules
Breaking the rules, from Search Auto Parts. If I could teach you how you and your people could…
News April 28
Prioritize Your Collision Repair Marketing Strategies
Prioritize your collision repair marketing strategies, according to Stratosphere Studio. At Stratosphere Studio, we work with many auto…
News April 28
Train and Retain: How to Attract and Motivate a Capable Staff
How to attract and motivate a capable staff, from Entrepreneur. For small business owners today, it seems harder…
News April 28
Manufacturers brace for the used-car flood
Manufacturers brace for the used-car flood, according to Automotive News. The used-vehicle inventory drought is almost over. This…
News April 2514 Credit Unions to Participate in Nonprime Pilot Program
The National Credit Union Foundation (NCUF), in partnership with Filene Research Institute, announced that 14 credit unions across…
News April 25
Subprime auto lenders exercising caution: Moody’s
Subprime auto lenders exercising caution, according to CNBC. U.S. auto sales got off to a slow start this…
News April 25
Make Hidden Persuaders Work for You: Aroma, Music, Color, Font
Make hidden persuaders work for you, from Marketing Profs. Hidden persuaders influence what products are bought and how…
News April 24
