Looking Beyond the Dealership
There’s More to Life Outside the Store We all eat, sleep, and breathe the car business. The problem…
News May 7Latest in: Sales and Finance
Why Customers Object
Learning how to properly respond to customer objections is an important part of any well structured sales process.…
News May 5
What’s the Secret to 100% Customer Retention?
Hint — Stop Looking to Your Website! Even with all the bright lights and pony rides focusing on…
News May 5
Body Shop Marketing & the Anatomy of a Good Blog
Body shop marketing & the anatomy of a good blog, from Stratosphere Studio. When you’ve been writing blogs…
News May 5
Goodbye, Car Wash: Nissan Develops ‘Self-Cleaning’ Car
Nissan develops ‘self-cleaning’ car, according to Entrepreneur. Unless you’re a kid, and get to sit back with snacks…
News May 5
Are Your Service Advisors Order Takers or Order Makers?
The primary responsibility of a service advisor is to sell service. According to my good friend Robert Atwood…
News May 5
Unpaid Incentives: What You Don’t Know Is Hurting You
Correct These “Easy to Make” Mistakes for Easy Money An unusual “phenomenon” seems to be rearing its ugly…
News May 2
The Cure for Succession Conflict: Hamburgers, Marshmallows, Collaboration
Succession planning is about making sure that you have a collaborative culture in two places — your family…
News May 2
Auto Marketing in the Age of the Millennials
As the millennial generation ages into higher-paying jobs, its buying power continues to increase. Understandably, the automotive industry…
News May 2
Two Ways To Find The “Sweet Spot” For Your Inventory Turn Rate
You might call it an annual rite—just as the tulips start to bloom I hear from dealers excited…
News May 2
