Auto Marketing in the Age of the Millennials
As the millennial generation ages into higher-paying jobs, its buying power continues to increase. Understandably, the automotive industry…
News May 2Latest in: Sales and Finance
Two Ways To Find The “Sweet Spot” For Your Inventory Turn Rate
You might call it an annual rite—just as the tulips start to bloom I hear from dealers excited…
News May 2
Where Can You Find Sales Leadership? In the Mirror.
When it comes to being a sales manager in the automotive industry, there are three things we have…
News May 2
What to Know Before You Repo: Answer These Questions First
As counsel for franchised and independent dealers across the U.S., I regularly get calls from clients about a…
News May 2
Top Insurance Policy Mistakes That Cost You Big Time
Is the insurance policy sitting on your desk correct? Are the I’s dotted and T’s crossed? Did all…
News May 2
Wal-Mart’s latest target: Auto insurance
Wal-Mart’s latest target: Auto insurance, from CNBC. With a reputation for passing savings along to consumers, Wal-Mart has…
News May 2
The Most Popular Cars for People With Bad Credit
The most popular cars for people with bad credit, according to Credit.com. Most people put together a wish…
News May 2
The Importance of Being Earnest: Why Honesty Pays Off for Auto Dealers
Do you remember Oscar Wilde’s famous play, The Importance of Being Earnest? Its main point is that living…
News May 2
A Seven-Item Checklist for Measurable Marketing in the Digital Age
A seven-item checklist for measurable marketing in the digital age, from Marketing Profs. Here’s a little secret: Almost…
News May 1Deadly GM Switch Spells Demise of Antiquated Ignition Key
Deadly GM switch spells demise of antiquated ignition key, according to Bloomberg. The furor over General Motors Co.’s…
News April 28
