The Car Buyer’s Journey: Four Steps to Success
Once upon a time, selling a car seemed simpler and more straightforward: a buyer visited a dealership, a…
News May 29Latest in: Sales and Finance
Who Should Be My Successor(s)?
With the average age of the dealer body continuing to rise, successor selection is a popular topic. Questions…
News May 29
Shorten Your Sales Cycle and Build Engagement with Automated Retargeting Campaigns
There are many leads who walk into a dealership, visit an automotive website, or check out dealership social…
News May 29
The Fall of the Fixed-Width Dealer
It’s funny how a career in marketing takes you down these specific paths of enlightenment designed to refine…
News May 29
Come On Buick and Lincoln
I am really really proud of you guys. I really hope you can take those domestic name plates…
News May 29
Awarded a New Point? Seven Things to Consider
After several years of consolidating and shrinking their dealer networks, manufacturers once again are beginning to add new…
News May 29
A Three Step Plan to Prepare for the Sales Model of the Future
I’ve been getting more inquiries lately from dealers asking about the merits of a one-price sales environment at…
News May 29
Alternative Lending Challenges for Auto Repair Shops
If your auto repair shop is having trouble receiving a business loan, you’re not alone. Small businesses—including auto…
News May 29
Technology Gone Wrong
Many dealers write off thousands of dollars in sublet repairs each year. The process might be simple; a…
News May 29
Don’t Knock Yourself Out – Why Multiple Websites Are a Dealer’s Digital TKO
Question: Which website do you think is better? Answer: It doesn’t matter what you think! No offense intended,…
News May 29
