Can Your Direct Mail Marketing Do That?
What advertising or marketing generates a 1% sold rate? How do you or your marketing agency measure the…
News May 30Latest in: Sales and Finance
Why Silence is Golden
There are many elements of the retail automotive business that have become central to the car buying experience.…
News May 30
Dealerships Targeted by Illegal Workforce
Auto dealerships are natural targets for illegal workers. They employ a large number of people at each dealership.…
News May 30
Today’s Buy/Sell Market: Nothing But Blue Skies
Today, there are more buyers seeking acquisitions than there are sellers seeking capital. We are in a classic…
News May 30
10 Tips for Online Vehicle Merchandising
I do the grocery shopping in my house. It makes my wife happy and also allows me to…
News May 29
The Car Buyer’s Journey: Four Steps to Success
Once upon a time, selling a car seemed simpler and more straightforward: a buyer visited a dealership, a…
News May 29
Who Should Be My Successor(s)?
With the average age of the dealer body continuing to rise, successor selection is a popular topic. Questions…
News May 29
Shorten Your Sales Cycle and Build Engagement with Automated Retargeting Campaigns
There are many leads who walk into a dealership, visit an automotive website, or check out dealership social…
News May 29
The Fall of the Fixed-Width Dealer
It’s funny how a career in marketing takes you down these specific paths of enlightenment designed to refine…
News May 29
Come On Buick and Lincoln
I am really really proud of you guys. I really hope you can take those domestic name plates…
News May 29
