Selling in Our Own Comfort Zone
I am really enjoying being back on the 20 group speaking circuit. Some of these groups I spoke…
News November 7Latest in: Sales and Finance
Ways to Minimize a Seasonal Slump in Your Used Vehicle Department
As the fall season is firmly upon us, I see three potentially problematic trends for dealers in used…
News November 7
7 Video Marketing Tips for Progressive Dealers
Use video to help new customers visualize themselves driving away in one of your vehicles. Internet videos are…
News November 5
Service Marketing and Customer Feedback: 2 Simple Ways to Boost Loyalty
Keeping clients loyal is essential to maintaining a successful business. There are a lot of auto shops and…
News November 5
The Catch of a Lifetime
Say Goodbye to Short-Term Success with Shoppers It was the early 1980s. My grandmother wanted a new car,…
News November 4
Are You Maximizing Your Virtual Inventory Strategy?
With a continuous supply of trades from new-car sales, as well as off-lease vehicles coming back onto the…
News November 4
Building Consumer Trust in Service
One of the largest obstacles that dealership service departments face is consumer mistrust. Articles with titles like “10…
News November 3
Dealership Winter Safety
Winter is coming and for dealerships that means more than winter sports and holidays. Unfortunately, with the change…
News November 3
Harnessing Good Economic Times: How to Maximize Profits Through Diversity in Auto Marketing
As auto marketers start gearing up for 2015, news from the car industry continues to be good: car…
News October 21
Closing & Golf: Same Strategies – Same Challenges
Closing is defined as everything you say or do that moves the sale forward. In golf, games are…
News October 21
