Why IIPP is Important to You
You never know when a life altering event or fatality is going to strike. Unfortunately they do happen…
News November 10Latest in: Sales and Finance
First Impressions and Other Customer Service Essentials
There are two kinds of customers who come in for automotive shop repairs. The first is no stranger…
News November 10
Selling in Our Own Comfort Zone
I am really enjoying being back on the 20 group speaking circuit. Some of these groups I spoke…
News November 7
Ways to Minimize a Seasonal Slump in Your Used Vehicle Department
As the fall season is firmly upon us, I see three potentially problematic trends for dealers in used…
News November 7
7 Video Marketing Tips for Progressive Dealers
Use video to help new customers visualize themselves driving away in one of your vehicles. Internet videos are…
News November 5
Service Marketing and Customer Feedback: 2 Simple Ways to Boost Loyalty
Keeping clients loyal is essential to maintaining a successful business. There are a lot of auto shops and…
News November 5
The Catch of a Lifetime
Say Goodbye to Short-Term Success with Shoppers It was the early 1980s. My grandmother wanted a new car,…
News November 4
Are You Maximizing Your Virtual Inventory Strategy?
With a continuous supply of trades from new-car sales, as well as off-lease vehicles coming back onto the…
News November 4
Building Consumer Trust in Service
One of the largest obstacles that dealership service departments face is consumer mistrust. Articles with titles like “10…
News November 3
Dealership Winter Safety
Winter is coming and for dealerships that means more than winter sports and holidays. Unfortunately, with the change…
News November 3
