The Catch of a Lifetime
Say Goodbye to Short-Term Success with Shoppers It was the early 1980s. My grandmother wanted a new car,…
News November 4Latest in: Sales and Finance
Are You Maximizing Your Virtual Inventory Strategy?
With a continuous supply of trades from new-car sales, as well as off-lease vehicles coming back onto the…
News November 4
Building Consumer Trust in Service
One of the largest obstacles that dealership service departments face is consumer mistrust. Articles with titles like “10…
News November 3
Dealership Winter Safety
Winter is coming and for dealerships that means more than winter sports and holidays. Unfortunately, with the change…
News November 3
Harnessing Good Economic Times: How to Maximize Profits Through Diversity in Auto Marketing
As auto marketers start gearing up for 2015, news from the car industry continues to be good: car…
News October 21
Closing & Golf: Same Strategies – Same Challenges
Closing is defined as everything you say or do that moves the sale forward. In golf, games are…
News October 21
The Service Department: It’s More Than Just Fixing Broken Cars
The best summary I have ever heard concerning our industry comes from Leigh Silver, who puts it like…
News October 20
Unraveling the Mysteries of Matrix Pricing
The Many Ways to Increase Gross Profits At least once a month I get an inquiry from a…
News October 20
Open Your Mind
Rite of passage, whether you are a dealer or a Sales Manager, is made up of many components,…
News October 17
Paying For Recalls – Audits on the Rise
Following a spate of recent (and ongoing) vehicle recalls from nearly every manufacturer, there appears to be an…
News October 17
