Local Events For Dealers…”Tactile Marketing” The Right Way
According to a Harvard Business Review study titled Please Touch The Merchandise (Dec 2011), “Utilizing physical warmth to engender…
News November 19Latest in: Sales and Finance
How preowned car sales are driving US growth
How preowned car sales are driving US growth according to CNBC. The U.S. auto market is doing better…
News November 17
Why Your Data Scientists Need to Be Storytellers, and How to Get Them There
Why your data scientists need to be storytellers, according to Marketing Profs. You’ve probably heard or read this…
News November 12
By the Numbers: Are Your Financing Offers Falling on Deaf Ears? Salespeople are Your #1 Communicators!
How do you persuade a customer to come into your dealership and buy a vehicle? It’s one of…
News November 11Why IIPP is Important to You
You never know when a life altering event or fatality is going to strike. Unfortunately they do happen…
News November 10
First Impressions and Other Customer Service Essentials
There are two kinds of customers who come in for automotive shop repairs. The first is no stranger…
News November 10
Selling in Our Own Comfort Zone
I am really enjoying being back on the 20 group speaking circuit. Some of these groups I spoke…
News November 7
Ways to Minimize a Seasonal Slump in Your Used Vehicle Department
As the fall season is firmly upon us, I see three potentially problematic trends for dealers in used…
News November 7
7 Video Marketing Tips for Progressive Dealers
Use video to help new customers visualize themselves driving away in one of your vehicles. Internet videos are…
News November 5
Service Marketing and Customer Feedback: 2 Simple Ways to Boost Loyalty
Keeping clients loyal is essential to maintaining a successful business. There are a lot of auto shops and…
News November 5
