Plugging the Leaks in F&I
Unrealized opportunities for profit occur all too often in the F&I office. At the recent Industry Summit in…
News June 3Latest in: Sales and Finance
3 Strategies Using Incentives to Drive Auto Sales
We’ve all seen the quintessential fishing reel and bait when referring to rewards and giveaways; Convincing people to…
News June 2
Service Dilemmas: What Would You Do?
Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while…
News June 2
60 Seconds to Gain a Service Customer
Do you have 60 seconds to gain a service customer? Let me restate that: Do you have a structured 60…
News June 2
9 Best Practices for Recruiting and Retaining Technicians
For every 10 technicians retiring, only two are coming into the industry, according to John Paulik, senior vice…
News June 2
7 Critical Auto Repair Marketing Strategies
Some time ago I interviewed shop owners about the most critical marketing strategies for their shop. Here are…
News June 2
Increase Sales through Conquesting Consumers Motivated by Open Recalls
Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it…
News May 28
The Secret Recipe for Sales and Marketing Success
In the 1990s, Beanie Babies took the toy market by storm. Over the course of 10 years, Ty…
News May 26
Sales staffers seek to brand themselves
Every Friday morning, Kinny Landrum records “The Kinny Landrum Show,” a weekly YouTube series in which the salesman…
News May 26You Can Pay Me Now, or Pay Me Later
In the early 1970s, Fram began a television advertising campaign emphasizing the importance of automotive maintenance. The ads…
News May 26
