Why Rich Information is Critical to VDPs
SpinCar CEO Devin Daly explains why providing as much vehicle information as possible on a VDP is critical.
News October 3Latest in: Sales and Finance
Witts Wise Words: Most Crucial 4Q E-Mail Campaigns
In this episode of Witt’s Wise Words, Bill Wittenmyer shares the most crucial campaigns dealers should be focusing…
News October 3
How Employee Engagement Delivers ROI
Is your dealership the kind of place where employees can’t wait to come to work every morning? Do…
News September 29
The Service Reception Process Revealed – Jaw Dropping
Sorry, just had to do that in my current aggravated state – yellow journalism headlines everywhere – YUK.…
News September 29
A Scientific Model for Building Customer Trust
Do your customers trust your salespeople? According to the most recent Gallup poll on the subject, the answer…
News September 29
Customer Acquisition Can Be More Effective When You Spend $0
Customer retention is typically much less expensive than customer acquisition. However, with the advent of the internet, consumers…
News September 29
It’s 9 AM. Do You Know What Your Net Cash Is?
Net cash balance is one of the best indicators of how healthy your store is. If your net…
News September 29
It’s Time to Address the 10,000-Ton Elephant in the Room
Why are you paying Google to drive traffic to your site? The automotive industry wastes billions on paid…
News September 28
The Science of Shopping vs. Buying: 5 Ways to Walk Women Car Buyers Into Assuredness
Everyone knows what an adrenalin rush feels like. This excitement accompanies women onto the dealership floor, as they…
News September 26
Used Car Market Insights: Compact Cars and Compact Crossover Prices Go Up
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation…
News September 26
