Freebie Friday: It’s Not What You Say, It’s How You Say It!
In this Freebie Friday quick-tip ELEAD1ONE partner and Automotive Sales expert, Bill Wittenmyer discusses the importance of body…
News February 2Latest in: Sales and Finance
THE AUTOMOTIVE PARADIGM SHIFT: Is It Time for Science to Take the Wheel?
In baseball, one slight alteration in the way a hitter approaches the ball can be the difference between…
News February 1
Facebook Controls Attention. That’s Why Auto Dealers Need to use Facebook Marketplace. Now, You Can with Marketplace Ads.
The average American is on Facebook and its related apps almost an hour a day. With a hold…
News January 31
The Art of Turning Complaints into New Customers
The auto industry is hyper-competitive. Consumers have countless choices for buying and servicing their vehicles; from competing franchise…
News January 31
Auto Finance 2018: The Year of Digital Contracting
We live in a world where 24/7 accessibility and instant gratification has become commonplace, and the automotive finance…
News January 30
Used Car Market Insights: Market Holding Better on Values, Especially SUVs
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
News January 30
Temptation Abounds. Will You Bite?
‘Tis the season for temptation in used vehicles. It’s that time when some dealers stock up on used…
News January 30
How to Close Uninsured Car Buyers
If you work at a dealership, an uninsured customer can not only waste your time and cause headaches,…
News January 30
Why Consumers Are Navigating Away from Traditional Customer Service
In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for…
News January 30
Do You Care How You Receive Your Customer’s Money? You Should!
The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks,…
News January 29
